Responsibilities

• Maintain HubSpot lead-routing, lifecycle, source, and campaign workflows.
• Establish and enforce UTM, source, campaign, and lifecycle-stage standards.
• Monitor attribution coverage and identify missing, unknown, or inconsistent sources.
• Maintain clear separation between employer-side and job-seeker activity.
• Improve lead deduplication and ensure the same result is counted only once.
• Reconcile campaign and MQL reporting across HubSpot, advertising platforms, GA4, AppsFlyer, and Looker.
• Build and maintain recurring reports for MQL volume, CPL, source coverage, routing, and lead quality.
• Create automated alerts for broken workflows, tracking gaps, unusual volume changes, and data-quality issues.
• Maintain documented definitions for MQLs, channels, conversion events, and attribution rules.
• Partner with Performance Marketing and BD to incorporate lead-quality feedback into reporting.

Requirements

• 3 to 5 years of experience in marketing operations, growth operations, revenue operations, or marketing analytics.
• Hands-on experience administering HubSpot or a comparable CRM and marketing-automation platform.
• Strong understanding of lead routing, lifecycle stages, source attribution, UTMs, deduplication, and campaign tracking.
• Experience reconciling information across advertising, CRM, and analytics platforms.
• Familiarity with GA4 and Google Tag Manager.
• Strong Excel or Google Sheets skills.
• Ability to identify the source of a reporting discrepancy and explain it clearly.
• Strong project-management skills and the ability to coordinate work across Marketing, Data, Engineering, Product, and BD.
• Careful attention to definitions, documentation, and data quality.

Benefits

• Bachelor's degree required.