Responsibilities

• Ensure scalable configuration, implementation and maintenance of all marketing programs within Marketo
• Provide day-to-day end user support on list imports, mass updates, Marketo Insights, data management and troubleshooting program errors
• Provide team lead support to assign out tickets, coordinate project efforts and prioritization, etc.
• Partner with Corporate and Revenue Marketing Teams helping with campaign strategy kickoffs and consulting throughout the campaign on best practices, status, and reporting post-campaign
• Ensure email and SPAM compliance to manage deliverability up-time
• Serve as liaison between internal teams, providing needed information and fulfilling requests.
• Ensure the demand funnel including lead scoring and lead lifecycle is working properly, monitoring for issues and being proactive for fixes and logging issues accordingly
• Partner closely with the Digital team to ensure the connection with Salesforce is maintained
• Manage key integrations with Marketo, ensuring proper flow and connection – On24, BrightTalk, etc.
• Hep manage current opt-in/opt-out and all privacy policy and all compliance workflows

Requirements

• Deep understanding of Marketo Admin and Salesforce, MCE Required
• Experience maintaining and monitoring Marketo-Salesforce integration
• Passionate about solving challenges by leveraging technology solutions, including automating repetitive tasks with AI
• Strong understanding of how Marketing Automation systems integrate with Salesforce and Martech tools and systems.
• Previous experience in a B2B SaaS environment preferred
• Maintain Marketo best practices including data governance, normalization and platform maintenance
• Strong communication skills, ability to provide instruction to audiences of varying technical backgrounds
• High degree of organizational skill - requires the ability to balance and prioritize a multitude of requests, initiatives in various stages of completion.
• Strong reporting & data manipulation skills (Marketo Insights and Salesforce Reporting & Dashboard)
• 5+ years of experience in Marketing Operations/Automation roles

Benefits

• More details about F5’s benefits can be found at the following link: https://www.f5.com/company/careers/benefits