Responsibilities

• Email Operations
• Campaign Planning: Work with the greater marketing team to gather inputs and assets needed for email campaigns, including audience identification and segmentation, campaign logic, HTML/design, email copy, analytics, etc.
• Email Creation: Build email templates and edit HTML, utilizing tools such as Eloqua Email Creator or Knak, including complex dynamic variables
• Marketing Automation Configuration: Build email streams according to campaign logic in marketing automation platform
• Campaign Testing: Stage and test emails, quality check emails, audience/segmentation and campaign logic
• Deployment: Execute email marketing (schedule, send and measure)
• Quality Assurance: Monitor campaigns to ensure automation is working as designed
• Reporting: Enable reporting on email marketing results (open rates, CTRs, unsubscribes, a/b test results)
• Campaign Optimization: Provide recommendations on opportunities to improve and optimize email effectiveness (CTAs, copy, segmentation, subject lines, format)
• Marketing Automation Systems Development

Requirements

• Bachelor's Degree, preferred
• 2+ years of applicable work experience
• Experience with Marketing Automation, Eloqua experience (preferred)
• Proficient in HTML for email building
• Proficient in Excel
• Previous experience with CMS or CRM (preferred)
• Business acumen and professional verbal/non-verbal communication skills
• Ability to build and maintain relationships with a high degree of professionalism
• Ability to manage multiple projects simultaneously with exceptional attention to detail and impeccable execution
• Creative problem solver with excellent verbal and written communications skills

Preferred

• CMS or CRM (preferred)
• Eloqua experience (preferred)