Marketing Operations Specialist - Construction at Bluepeak | Denver, CO | $55K/yr – $70K/yr

Bluepeak

Marketing Operations Specialist - Construction

Denver, CO (On-site)

$55K/yr – $70K/yrMid Level3+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the marketing operations and campaign execution around construction launches and migrations, turning operational inputs into customerversations that move from acquisition to upgrade.

Own end-to-end marketing ops workflows for pre-sale and launch plus migration programs.
Partner with the Sr. Marketing Manager to run direct mail and email campaigns for new and existing customers and align with field/ops on timelines.
Analyze performance data to improve conversion, migration, and upgrade rates across acquisition and post-sale journeys.

Job Description

Responsibilities\n

Monitor and optimize construction and overbuild marketing campaigns to meet pre-sale and launch objectives
Support current customer marketing initiatives, including product migration, service upgrades, retention, and cross-sell/upsell campaigns
Track and manage marketing automation platforms and website conversions to ensure a smooth end-to-end funnel across acquisition and existing customer journeys; implement segmentation, targeting, and nurturing strategies as needed
Partner with the Sr. Marketing Manager to execute various marketing tactics, including but not limited to direct mail/email campaigns for both new and existing customers
Collaborate with Construction Operations, Field Ops, and Customer Operations teams to stay aligned on build timelines, market readiness, migration strategies, and customer experience considerations; communicate changes to the broader marketing team
Analyze performance metrics, identify trends, and provide actionable insights to improve conversion, migration, and upgrade rates
Work closely with eCommerce team to define lead qualification, track campaign effectiveness, and support smooth transitions from marketing to sales
Continuously evaluate and enhance processes for efficiency and scalability within the marketing operations workflow
Maintain thorough documentation, workflows, and marketing playbooks for construction launches, customer migration, and lifecycle campaigns
Other projects as assigne

\nRequirements\n

Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent work experience.
3+ years of experience in marketing operations, campaign management, or a related role.
Experience in a telecommunication environment a plus.
Familiarity with CRM systems or marketing automation platforms, lead nurturing, and conversion funnels
Experience with data analysis and reporting tools (e.g., Google Analytics, Excel, etc.) to track and optimize campaign performance
Understanding of customer lifecycle marketing concepts, including onboarding, migration, and upgrade communications
Operational mindset with a customer-first lens and the ability to translate complex operational inputs into clear, timely customer-facing marketing execution
Excellent communication and collaboration skills, with the ability to work cross-functionally across teams
Strong written, verbal and presentation skills, including the ability to proactively articulate ideas and suggestions clearly and effectively
Ability to collaborate with various functional groups and employees at different levels to achieve results effectively and professionally

\nNice to have\n

Experience with HubSpot or similar marketing automation platforms a plus
MS Office Suite: Outlook, PowerPoint, Word, Teams, and Excel

\nBenefits\n

Competitive Compensation + Annual Bonus Eligibility
Comprehensive Benefits Package, Including Medical, Dental, Vision, Life, and 401(k)
Generous Vacation and Paid Sick Time + Paid Holidays and Personal Days
Professional Development With an Emphasis on Internal Promotion
Employee Discounts on Bluepeak Services, Including Internet

Bluepeak

We believe that the size of the city shouldn’t determine the quality of the technology. That’s why we are building Bluepeak for you: Faster, more reliable, and without the things that get in the way of great service—like red tape, hidden fees, and slow response times. And with up to 5 gigabits of speed for residential customers and 10 gigabits for businesses, Bluepeak is a whole new ballgame- from internet to TV, to connecting every device in your home, to powering your business, we’re not only providing the best fiber connections in your community, but we’re also meeting the growing needs for how you live.

Founded in 2021

Denver, Colorado, USA

392 employees (22 in marketing)

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