Responsibilities - Implement and manage marketing automation platforms to streamline campaign workflows and lead nurturing processes. - Develop and execute multichannel marketing campaigns across email, social media, web, and digital advertising channels to maximize reach and engagement. - Monitor digital marketing performance using tools to track key metrics such as lead generation, conversion rates, and attribution modeling. - Set up digital marketing campaigns with precise targeting to improve ROI. - Maintain detailed records of campaign activities, analyze results through marketing analytics dashboards, and recommend improvements for future initiatives. - Operations tasks such as delivery scheduling and entering into accounting software, AP, AR, etc. may be part of the tasks to fill any time in schedule Requirements - Proven experience in implementing and managing marketing automation tools - Strong understanding of multichannel marketing including email marketing, digital advertising, and web content management - Expertise in web analytics reporting using Google Analytics or similar platforms to monitor digital marketing performance metrics - Create basic Graphic Design, Flyers, and Marketing Tools for Sales Team - Experience in B2B marketing environments with a focus on lead generation, lead segmentation, attribution modeling, and demand generation marketing Benefits - Paid time off