Responsibilities

• Build, manage, and optimize Adobe Marketo programs, including email campaigns, landing pages, forms, smart campaigns, and operational workflows.
• Create and maintain drip and nurture campaigns, including segmentation, lead scoring, routing, and campaign progression.
• Implement approved email and landing-page design templates in Marketo, ensuring they are on-brand, mobile-responsive, and rendered correctly across major email clients.
• Support Marketo-to-Salesforce integration and reporting, including campaign attribution, lead lifecycle reporting, data quality, and follow-up visibility.
• Create and maintain UTM tracking standards across campaigns, channels, links, and forms to support accurate reporting.
• Help troubleshoot campaign, form, Salesforce sync, and tracking issues.
• Maintain organized program structures, naming conventions, tokens, templates, and documentation within Marketo.
• Recommend practical improvements to campaign automation, reporting, and marketing operations processes.

Requirements

• Demonstrated hands-on experience administering and building campaigns in Adobe Marketo Engage.
• Strong knowledge of Marketo smart campaigns, lists, forms, landing pages, email programs, nurture streams, and reporting.
• Experience with Marketo and Salesforce integration, including campaign reporting and lead/data management.
• Experience implementing and troubleshooting UTM tracking.
• Ability to work independently, manage competing requests, and communicate clearly about status and timelines.
• High attention to detail, particularly around links, forms, data, reporting, and campaign QA.

Preferred

• Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• WordPress, including basic page updates and marketing form or tracking implementation.
• Experience supporting B2B SaaS or technology marketing teams.