Responsibilities

• Serve as the primary administrator and system owner of the marketing technology stack, with a focus on HubSpot Marketing Hub, to ensure seamless integration and scalability.
• Build and maintain non-campaign HubSpot workflows, forms, automation sequences, and nurture logic that support the broader Marketing team’s campaign and communications needs.
• Leverage HubSpot's native AI capabilities — including Breeze AI, Copilot, predictive lead scoring, and plain-language workflow drafting — to enhance automation, accelerate development, and improve lead intelligence and reporting efficiency.
• Evaluate, recommend, and implement new marketing tools and integrations that align with team goals and improve operational efficiency.
• Serve as the power-user resource for the Marketing team on HubSpot and related platforms.
• Own Marketing's layer of CRM management within HubSpot, including marketing data governance, contact and list infrastructure, campaign tracking, and compliance with privacy regulations (GDPR, CCPA, CAN-SPAM) as they apply to marketing communications.
• Coordinate data governance practices with RevOps to ensure alignment between marketing and sales data.
• Maintain data integrity and consistency across all marketing platforms to support reliable reporting and attribution.
• Oversee lead management processes, including reviewing and routing leads to the Sales team in an accurate and timely manner.
• Design and maintain marketing dashboards and reporting infrastructure in HubSpot and other analytics tools to track KPIs and provide actionable insights.

Requirements

• 5+ years of experience in marketing operations, marketing technology, or a related role.
• Hands-on expertise with HubSpot Marketing Hub, including workflows, forms, lists, campaigns, and reporting.
• Proficiency with project management platforms for Marketing projects ( Monday.com . is preferred but not required)
• Strong understanding of CRM systems — HubSpot preferred, Salesforce experience considered — including data governance and marketing data best practices.
• Solid understanding of compliance and data privacy regulations (GDPR, CCPA, CAN-SPAM).
• Strong analytical skills with the ability to translate data into clear, actionable insights for non-technical audiences.
• Excellent communication skills, bringing the executive presence needed to share insights with leadership and support internal team members.
• Highly organized, self-directed, comfortable operating in ambiguity and with autonomy and cross-functional collaboration.

Preferred

• Bachelor’s degree in Marketing, Information Systems, Business, or a related field.
• Familiarity with HubSpot AI features (Breeze AI, Copilot, predictive scoring) or a demonstrated ability to quickly adopt and apply AI capabilities within existing platforms.
• Familiarity with Claude CoWork
• Experience with marketing analytics tools and dashboard creation (e.g., HubSpot reporting, Google Analytics, Tableau, or similar).
• Solid project management experience, particularly in managing multiple concurrent initiatives in a fast-paced environment.

Benefits

• Awarded one of BuiltIn's 2025 Best Places to Work and honored as a Silver Stevie® Award Winner in the 2025 Stevie Awards For Great Employers .
• Professional development allowance to help you grow in the ways that mean the most to you.
• Flexibility for balancing work with the rest of life and ample PTO, including paid time off for volunteering, your birthday, and becoming a new parent.
• Check us out for yourself at our careers page or our Propelus culture Instagram accounts.
• 401K with company matching, as well as financial planning education and resources.
• Employees can choose from HSA, FSA, and traditional insurance options for medical, dental, and vision coverage for themselves and dependents.
• Lifestyle Spending Account (LSA): We support personal well-being by offering an annual lifestyle spending account that you can use for what matters most to you—whether it’s a gym membership, a meditation app, WFH equipment, or fresh produce delivered to your door.
• Your health is our top priority! We cover 100% of your health insurance premiums. Our plans include national and international coverage, so you're protected no matter where you are.
• Propelus Flex Club: Our flexible benefits platform gives you monthly points to redeem on what you need most. Plus, you'll get access to exclusive discounts just for being part of our team.
• We've got you covered with a life insurance policy, paid 100% by the company. You can also add your beneficiaries at an exclusive, discounted rate.