Responsibilities

• Collaborate with the VP of Marketing and the broader marketing team to create a fully integrated, strategic marketing plan aligning to the credit union’s strategic goals with a focus on supporting specific business line objectives
• Build and evolve a best-in-class marketing operations team which can adapt and scale to meet the credit union’s needs as the credit union expands both in products/services and geographic representation
• Lead development and implementation of the annual media strategy; monitor media performance and collaborate with marketing business line partners to ensure continuous optimization of the media mix
• Partner with marketing business lines and stakeholders to deeply understand campaign objectives and help deliver solutions through effective design, testing, and implementation
• Manage relationships with external agencies and marketing partners to ensure accountability and quality delivery of marketing services
• Build and strengthen the evolving marketing operations function including marketing project management; collaborate with leadership on resource planning, capacity allocation, and prioritization
• Lead initiatives and develop systems and processes to streamline marketing workflow; identify tools and resources to improve efficiency and throughput
• Monitor expenses and campaign costs ensuring adherence to budgetary guidelines and efficient allocation of resources for the greatest ROI
• Establish and maintain marketing processes, workflows, and operational standards to drive efficiencies in marketing operations, ensuring consistent brand experience and compliance with relevant industry regulations and credit union guidance
• Oversee the production of marketing collateral, including print materials, digital assets, advertisements, and promotional items

Requirements

• Bachelor's degree in marketing, communications, business, or a related field or equivalent experience required
• Minimum of six (6) years of experience in planning and implementing complex, multi-channel marketing projects; experience in project management, marketing operations or digital media placements is preferred
• Minimum of three (3) years of experience in marketing in financial services preferably in a role covering a diverse and broad product/service offering
• Experience leading, coaching, and developing a high performing team
• Familiarity with credit union operations, products, and services is desirable
• Knowledge of compliance and regulatory requirements in the financial services industry
• Demonstrated success leading cross-functional teams with contributors at all levels within the organization
• Strong understanding of current and emerging marketing technologies and best practices
• Broad understanding of marketing automation platforms, CRM systems, and digital marketing tools
• Proficiency with standard office equipment, computer programs, and product management software

Benefits

• Competitive Pay
• Medical, Dental, Vision, and Life Insurance
• 20 days/year of Paid Time Off – Plus 10 Paid Holidays!
• 401(k) Match
• Incentive Program
• Tuition Assistance and Student Loan Repayment
• Commuter Benefits
• Paid Time Off to Volunteer in the Community
• Product discounts
• Engaging Work Environment