Responsibilities

• Serve as the primary marketing-side administrator and operational lead for HubSpot, including CRM structure, data governance, pipelines, segmentation, workflows, automation, reporting, and documentation.
• Manage and optimize the marketing technology ecosystem, including HubSpot, Asana, Google Analytics, Google Business Profile, Crazy Egg or similar behavioral analytics tools, and other marketing platforms.
• Coordinate with IT, Revenue Management, Guest Experience, and system administrators to support integrations and data flows between property management systems (such as Guesty), booking engines, and marketing platforms.
• Evaluate and improve website conversion tracking, abandoned-booking recovery opportunities, and marketing automation.
• Identify opportunities to consolidate tools, improve system utilization, and reduce unnecessary costs or duplication.
• Establish quality assurance, testing, training, and documentation standards for marketing-related systems and workflows.

Requirements

• Bachelor's degree in business, marketing or equivalent experience.
• 5+ years of experience in marketing operations, marketing technology, marketing analytics, or a closely related role.
• Hospitality industry experience required, preferably within vacation rentals, hotels, resorts, or property management.
• Demonstrated experience administering and optimizing HubSpot or a comparable CRM and marketing automation platform.
• Strong understanding of marketing technology, data integrations, automation, attribution, and digital analytics.
• Proficiency with project management and collaboration platforms such as Asana and Slack.
• Working knowledge of Google Analytics (GA4), Google Business Profile, behavioral analytics tools such as Crazy Egg, and website conversion optimization.
• Familiarity with creative and collaboration tools such as Figma and Adobe Creative Suite; production-level design expertise is not required.
• Strong project management, organizational, budgeting, and resource coordination skills.
• Ability to assess the quality and effectiveness of marketing content, messaging, design, and campaign deliverables.

Preferred

• Familiarity with vacation rental distribution channels, direct booking strategies, and revenue management concepts a plus.
• Knowledge of SEO, paid media, email marketing, website optimization, and omnichannel campaign execution a plus.
• Experience with vacation rental property management systems such as Guesty and booking platforms such as HomeRunner.
• Experience coordinating external agencies, contractors, and distributed marketing resources.

Benefits

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Vision insurance