Responsibilities

• Own day-to-day administration and long-term roadmap for all marketing systems and tools, centered on HubSpot’s Marketing Hub and our own proprietary AI-native customer data platform
• Design and maintain lifecycle stages, lead and account scoring models, and routing rules that align with our go-to-market strategy
• Build, optimize, and document AI-driven workflows for lead capture, enrichment, nurture, handoff to Sales, and post-sales engagement
• Manage the infrastructure for emails, landing pages, forms, and subscriptions, ensuring brand consistency, compliance, and deliverability
• Define and enforce data standards, perform regular data quality audits, and partner with RevOps and IT on integrations
• Develop and maintain dashboards and reporting for funnel health, campaign performance, and attribution, enabling data-driven decisions across go-to-market teams
• Evaluate, implement, and manage complementary martech tools and integrations that extend the value of HubSpot
• Enable and train stakeholders on best practices, processes, and usage of all marketing systems, tools and reporting

Requirements

• 4+ years in Marketing Operations or related role within an Enterprise SaaS B2B environment
• Deep, hands-on expertise with HubSpot Marketing Hub (admin-level configuration, workflows, and reporting) and a proven record of successfully implementing and operating new tools, systems and reporting more generally
• Strong understanding of demand generation, lead lifecycle management, and funnel metrics in the context of managing a connected marketing tech stack
• Analytical mindset with the ability to translate insights into system, process and reporting improvements
• Clear communicator who can collaborate effectively with Marketing, Sales, and technical teams, and who documents processes thoroughly
• Possesses strong communication and interpersonal skills, with the ability to effectively collaborate and align with cross-functional teams across multiple regions
• Must be in the office at least 3x per week.
• 1-2 in-person team meetings per quarter in one of our major regions: Americas, Japan or EMEA.

Benefits

• Comprehensive medical, dental, vision plans and Employee Assistance Program (EAP)
• Competitive compensation packages
• Company paid life insurance 3x salary
• Company paid short- and long-term disability coverage
• Retirement planning (401K) with 4% company match
• Restricted Stock Units (RSU)
• Flexible Time Off (FTO)
• Up to 26 weeks paid parental leave including a post-partum night nurse
• Comprehensive support and access to care for everyone, everywhere through Carrot - our global reproductive health and family-building benefit.