Responsibilities

• Own the end-to-end execution of integrated marketing campaigns and programs, partnering with senior marketing leaders to ensure campaigns launch on time, meet quality standards, and deliver measurable results.
• Partner with Product Marketing, Demand Generation, Content, and Sales to plan, coordinate, and execute cross-functional campaigns, proactively identifying risks and process gaps before they impact delivery.
• Manage day-to-day campaign operations — intake, audience segmentation, asset coordination, build, QA, launch monitoring, and performance tracking — while continuously identifying opportunities to streamline and automate these workflows.
• Administer and optimize the marketing automation platform(s) [e.g., Marketo], ensuring campaigns are built to governance standards and improving build processes for speed and accuracy over time.
• Maintain and evolve campaign calendars, production timelines, and operational workflows, apply process-improvement approaches to reduce cycle time and increase consistency.
• Partner with Sales and Revenue Operations to align marketing programs with sales objectives, lead routing, and follow-up expectations; identify and implement improvements to the lead lifecycle.
• Manage account-based marketing (ABM) operations within 6sense, including intent data, audience/segment building, and campaign orchestration, ensuring alignment with broader segmentation and lead scoring models.
• Design, implement, and continuously optimize nurture and lifecycle campaigns, incorporating AI-assisted segmentation, personalization, content recommendations, and A/B testing to improve lead quality and conversion.
• Analyze program and campaign performance using [reporting/BI tool placeholder] and AI-assisted analytics where applicable, surfacing actionable insights and recommendations rather than just compiling results.
• Establish and continuously refine campaign operations best practices — naming conventions, QA checklists, data hygiene standards, and reporting procedures — championing standardization across the team.

Requirements

• 5+ years of experience in marketing operations, marketing automation, or a related field
• Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.
• Hands-on experience administering a marketing automation platform such as [e.g., Marketo].
• Experience working within a CRM system such as [e.g., Salesforce].
• Familiarity with a reporting/BI tool such as [e.g., Tableau, Power BI, Looker].
• Strong understanding of lead lifecycle management, audience segmentation, and lead scoring.
• Hands-on experience with account-based marketing (ABM) platforms, specifically 6sense, including intent data, audience building, and campaign orchestration.
• Experience designing, running, and analyzing A/B tests (e.g., email, landing page, or campaign-level testing) to inform optimization decisions.
• Demonstrated track record of identifying and implementing process improvements within a marketing operations context.
• Working knowledge of data privacy and governance requirements relevant to marketing data (e.g., GDPR, CCPA).

Preferred

• Experience with additional ABM/intent or AdTech platforms beyond 6sense (e.g., Demandbase, Terminus, Drift).
• Experience piloting or designing AI agents, AI-assisted workflows, or automations for marketing operations use cases.
• Experience in a regulated industry (e.g., financial services, healthcare) or a B2B SaaS environment.
• Relevant platform certifications (e.g., Marketo Certified Expert, Salesforce certification, or equivalent).
• SQL or other data-querying skills to support campaign and performance analysis.