Responsibilities

• Own the day-to-day operations of the Portfolio Marketing department, serving as the operational backbone that keeps people, platforms, and processes running efficiently and at scale
• Lead operational innovation across the department - staying at the forefront of industry technology, driving discovery of emerging tools, and leading beta evaluations that position the team ahead of the curve
• Lead the scaling and optimization of internal operations; design, implement, and continuously refine workflows that remove bottlenecks, increase productivity, and reduce friction across the department and cross-functional partners
• Develop and maintain Portfolio Marketing standard operating procedures (SOPs), establishing quality control standards and ensuring all operations adhere to industry regulations and best practices
• Oversee long-term and cross-functional projects from initiation to completion, coordinating internal and external resources to maintain clear timelines and ensure alignment with business strategy
• Own, administer, and optimize the full marketing technology stack; discover, evaluate, and implement new MarTech platforms; lead automation integration and tech stack evolution including vendor centralization and pilot programs
• Develop and maintain vendor relationships; oversee vendor integrations and transitions within the current tech stack; serve as Marketing’s primary operational POC for platform vendors
• Optimize the marketing funnel, support campaign execution, and evaluate customer experience across channels and touchpoints to drive performance and conversion
• Directly manage and develop the Marketing Operations Specialist and Marketing Coordinator
• Lead recurring monthly marketing training sessions, equipping the broader team with the tools, knowledge, and processes needed to perform at a high level

Requirements

• Bachelor’s degree in Marketing, Journalism, Communications, Business, or related field preferred
• High school diploma or GED required
• 5+ years of relevant marketing experience; multifamily experience preferred
• 2+ years of digital experience, including PPC and SEO
• 1+ years of project management experience
• Experience in multifamily, leasing, and/or B2C marketing
• Strong analytical skills with the ability to draw insights from marketing data
• Strong project management abilities; Monday.com experience a plus
• Ability to manage multiple projects and priorities within established deadlines
• Self-motivated, self-directed, collaborative, inquisitive, and results-driven

Benefits

• Health Plans - Medical, dental, vision, FSA, and HSA
• Family Leave - Paid birth & bonding leave
• Employer Paid Benefits - Basic life insurance, Accidental Death & Dismemberment (AD&D), and short-term disability
• Additional Voluntary Benefits – Life Insurance, AD&D, long-term disability, critical illness, and accident insurance
• 401(K) - 3% company contribution, 100% vested after 2 years of employment
• Competitive PTO - 3 weeks of PTO with immediate accrual, 9 paid holidays, 1 floating holiday, and bereavement
• Health and Wellness - fitness membership reimbursement program
• Free stays in Roers’ properties guest suites
• Rent Discount - 20% discount for employees living in Roers Companies properties
• Employee Referral Bonus Program - $2,500 referral bonus paid once referred candidate completes 60 days of employment