Responsibilities

• Define overarching marketing operations strategies, SLA standards, and campaign execution frameworks that directly align with core business goals and revenue targets
• Serve as the primary strategic interface with centralized corporate MarTech and Demand Gen teams, ensuring infrastructure, technology platforms, and CRM implementations serve department strategy and production requirements
• Establish operational governance, standardized campaign workflows, and best practices to ensure seamless, scalable execution across all marketing programs
• Architect and oversee end-to-end lead management strategies, working with dedicated functional CRM/Demand Gen teams to guide demand generation campaigns, and sales handoff workflows
• Ensure all marketing campaigns are structured to drive quality lead generation, nurture prospects through the sales funnel, and deliver actionable pipeline growth to sales teams
• Oversee multi-channel campaign deployment schedules, ensuring consistent execution across digital channels, email, direct mail, and media outlets
• Manage comprehensive advertising, media, and promotional plans, overseeing media buying schedules, vendor contracts, and agency deliverables
• Coordinate multi-channel campaign assets, aligning digital marketing, paid media, print, and event communications into cohesive customer journeys
• Partner with campaign leads and product stakeholders to evaluate media performance, optimize advertising spend, and maximize channel reach
• Oversee the end-to-end execution of complex, high-visibility marketing projects, ensuring deliverables are completed on schedule, within scope, and to brand standards

Requirements

• Experience: 7 plus years of progressive experience in marketing operations, project management, campaign execution, and lead generation, with a proven track record of managing complex marketing programs
• Experience in the production or industrial printing market is a strong plus
• People Leadership: Demonstrated success in leading, mentoring, and developing teams, with strong management capabilities in holding cross-functional partners accountable to execution timelines
• Marketing Operations & Process Strength: Deep expertise in establishing marketing operational frameworks, campaign workflows, project management methodologies, and lead management processes
• Lead Generation & Campaign Management: Strong background in managing multi-channel lead generation programs, campaign funnels, paid media schedules, and digital nurture strategies
• Strategic Interface & Alignment: Proven ability to act as a strategic liaison between business units and functional enterprise teams (such as corporate IT, MarTech, CRM, or Demand Generation) without requiring direct system engineering responsibilities
• Budget & Project Management: Exceptional organizational skills with demonstrated experience managing multi-faceted project roadmaps, vendor contracts, and complex marketing budgets
• Analytical Mindset: Strong capability to interpret campaign metrics, lead flow data, and performance analytics to guide decision-making and continuous process improvement
• Communication & Collaboration: Superior verbal, written, and cross-functional communication skills, with the ability to articulate complex operational strategies to executive stakeholders
• Education: Bachelor’s degree in Marketing, Business Administration, Operations Management, or a related field (or equivalent practical experience)

Preferred

• Experience in the production or industrial printing market is a strong plus
• PMP or advanced degree is a plus

Benefits

• -Youll be joining a leader in digital imaging and innovation with an immense opportunity to make an impact and create your own rewarding career. We demonstrate commitment to our employees by offering a full range of rewards, including competitive compensation and benefits.
• -Employee referral bonus
• -Employee discounts
• -Dress for Your Day attire program (casual is welcome, based on your job function)
• -Volunteer opportunities to give back to our local community
• -Swag! A Canon welcome kit and official merch you cant get anywhere else
• Based on weekly patent counts issued by United States Patent and Trademark Office.
• All referenced product names, and other marks, are trademarks of their respective owners.
• Canon U.S.A., Inc. offers a competitive compensation package including medical, dental, vision, 401(k) Savings Plan, discretionary profit sharing, discretionary success sharing, educational assistance, recognition programs, vacation, and much more. A more comprehensive list of what we have to offer is available at https://www.usa.canon.com/about-us/life-at-canon/benefits-and-compensation