Responsibilities

• Own the complete paid-acquisition operation, including Google Search, Performance Max, Display, YouTube, and retargeting.
• Meta and Facebook lead-generation and conversion campaigns.
• TikTok advertising and short-form creative testing.
• Landing-page strategy, conversion-rate optimization, and offer development.
• Ad copy, creative direction, audience development, and campaign structure.
• GA4, Google Tag Manager, call tracking, attribution, offline conversions, and CRM integration.
• Lead-quality analysis by campaign, keyword, audience, creative, and source.
• Budget planning, forecasting, testing, and scaling.
• Marketing-to-sales handoff, speed-to-lead, contact rates, and sales feedback.
• Recruitment and management of designers, media buyers, copywriters, developers, and outside specialists when necessary.

Requirements

• At least seven years of serious performance-marketing or customer-acquisition experience.
• Personally managed and optimized significant monthly advertising budgets.
• A documented history of scaling lead-generation campaigns while maintaining an acceptable customer-acquisition cost.
• Advanced knowledge of Google Ads, Meta Ads, TikTok Ads, conversion tracking, attribution, and landing-page optimization.
• Experience connecting advertising platforms to Salesforce or another major CRM.
• Experience importing offline sales and revenue data back into advertising platforms.
• Strong financial judgment and the ability to understand unit economics.
• The ability to diagnose whether a performance problem originates in the advertising, landing page, lead quality, contact strategy, sales process, or reporting.
• The confidence to make decisions, test quickly, eliminate losing campaigns, and scale winning campaigns.
• The ability to be both strategic and hands-on.

Preferred

• Experience in business financing, lending, insurance, legal services, solar, home services, or another competitive lead-generation industry is strongly preferred.