Head of Influencer Marketing - Letaido

Responsibilities

• Find the people worth talking to, and be able to say why beyond their follower count
• Do the outreach yourself, at volume, and keep it personal enough to be worth reading
• Use our data as the opener: pull the numbers that make a story for their audience, and get the tool credited as the source
• Turn a first reply into a working relationship, then keep it working
• Design the programme with us: how partners are rewarded, what we ask of them, what good looks like
• Own the mechanics once it exists: onboarding, briefing, affiliate terms and commissions, paying people on time
• Build a standing roster rather than a run of campaigns, and give them reasons to stay: early access, data before it's public, a say in what we build
• Negotiate placement, not just mentions. Position in a listicle, the segment in the video, the paragraph in the newsletter
• Define how this is measured and report it honestly. Signups and referral traffic, not impressions
• Use Letaido to research partners and run your own outreach, and tell the team where it falls short

Requirements

• You've built an influencer, creator or affiliate programme from a standing start, and can point to what it produced in users or revenue
• You're genuinely comfortable with outbound. Most of these conversations will start with you
• You write outreach people reply to: short, specific, and obviously not a template
• You can judge someone on whether their audience trusts them, not on their follower count
• You've handled the commercial side yourself: rates, commissions, what a partnership is worth
• You know the difference between a sponsorship and a relationship
• You’d rather own a number than manage a calendar of calls that go nowhere
• You're happy being the whole function for a while, and you'd rather build it than inherit it
• You want to be in a room with the team. This is a small group doing early-stage work, and that goes better in person

Preferred

• You already know the SEO, marketing or AI tooling creator scene, and some of them know you
• You've pitched journalists as well as creators. It’s the same muscle and it feeds the same goal
• You've worked with AI agents or LLM tooling seriously enough to have opinions about where they're genuinely useful
• You've run an affiliate or referral programme
• Experience in developer tools, marketing tools, or anything sold to practitioners

Benefits

• An influencer programme to build from scratch, and the authority to run it
• Fifteen years of crawl data and an AI-visibility dataset to open doors with
• Direct line to the Head of Letaido. Small team, few layers, quick decisions
• Daily use of the thing you’re marketing, and a direct line to the people building it
• Annual company retreat (usually skiing)
• Conference and learning budget
• A properly equipped office, and lunch on us
• Location: Palo Alto or Cambridge (MA). On-site.