Marketing Operations Manager (North America)

Los Angeles, CA (Hybrid)

$143K/yr – $185K/yrSenior Level5+ years expFull time

Posted 5 days ago

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Job Summary

Own and optimize global marketing operations by building scalable campaign frameworks, coordinating end-to-end delivery, and standardizing asset workflows across cross-functional teams.

  • Campaign operations framework ownership
  • Cross-functional timeline and asset workflow coordination
  • Vendor onboarding and workflow governance

Job Description

Responsibilities

  • Build and maintain scalable campaign operations frameworks to improve execution efficiency across global marketing teams.
  • Drive end-to-end campaign setup, timeline tracking, and performance reporting to ensure visibility across cross-functional teams.
  • Manage enterprise project management tools (e.g., Jira) and approval workflows to streamline daily marketing operations and campaign delivery.
  • Develop standardized GTM workflows, campaign checklists, and storefront operational guidelines to improve execution consistency.
  • Coordinate cross-functional timelines across brand, performance, and creative workstreams to keep product launch beats on track.
  • Own marketing asset trafficking, localization routing, approval workflows, and delivery processes for creative assets (trailers, key art, digital banners).
  • Maintain centralized asset libraries, version control standards, and distribution governance across internal teams and external partners.
  • Coordinate asset intake from global creative teams and ensure timely distribution to external media and publishing partners.
  • Manage day-to-day vendor and agency operations, including onboarding, contract administration, purchase orders, and invoice coordination.
  • Partner with Brand and Performance Marketing managers to align agency scopes of work (SOW) and ensure operational deliverables are met.

Requirements

  • 5+ years of marketing operations, campaign management, or project management experience within the gaming, entertainment, or tech industries.
  • Proven track record of managing multi-team campaign tracking frameworks and high-volume asset workflows.
  • Hands-on proficiency in project management platforms (e.g., Asana, Monday.com, Jira) with experience setting up campaign workflows.
  • Experience managing agency and vendor onboarding, contract administration, purchase orders, and invoice workflows.
  • Strong organizational skills with a demonstrated ability to establish standardized workflows, controls, and clear operating guidelines.
  • Excellent business English communication skills.

Preferred

  • Experience working with global publishing organizations or Asian game publishers.
  • Korean language proficiency is a plus.

Benefits

  • Competitive benefits (401(k) with company match, medical/dental/vision, life insurance, long-term disability)
  • Hybrid Work (remote + on-site)
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Smilegate

A Joyful World of TogethernessCreated by Smilegate.Smilegate’s core values are ‘Understanding’, ‘Passion’, and ‘Commitment’. Smilegate has continuously strived for happier lives and a more hopeful society by developing and providing quality games and content. Smilegate will never cease in its challenges or innovations to fulfil its grand dream as a global entertainment company of the world.

Founded in 2002
KOR
1.3K employees (198 in marketing)

Traffic Signals

Monthly Visitors
122.2K
Traffic Source Mix
Search
51%
Direct
24.9%
Referral
15.3%
Social
2.8%
Paid
4.4%

Headcount Trend

Current headcount: ~1.3K

Marketing Team

Marketing Team Size
58 (4% of company)
Marketing Roles Posted (Last 30 Days)
3

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