Marketing Operations Manager

District of Columbia, USA (Remote)

$120K/yr – $130K/yrManagerFull time

Posted 6 weeks ago

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Job Summary

Own the marketing program management and data/ops backbone for a 4-5 month website rebuild, ensuring a clean runbook, clear ownership, and preserved attribution across HubSpot and Salesforce while coordinating cross-functional content, SEO, development, and creative workstreams.

  • Marketing cadence: own the operating cadence, weekly status, sprint planning, and master roadmap across website rebuild, content plan, and flagship programs.
  • Data and tracking: own data fabric and tracking across channels, auditing UTM tagging and ensuring first-touch to HubSpot attribution remains intact.
  • Launch readiness: build and execute the launch day runbook and post-launch optimization with cross-functional partners.

Job Description

Responsibilities

  • Top Priority: Website Project management (Next 4-5 Months) Project planning
  • Manage the full project plan covering scope, milestones, deliverables, owners, and target dates.
  • Establish the dependency map across content, SEO, development, lifecycle, creative, and tracking workstreams.
  • Establish a weekly status reporting cadence for the project team.
  • Content and SEO migration - Project-manage the URL mapping and redirect strategy in partnership with the SEO and Web teams.
  • Lead capture and tracking continuity - Verify GA4 event tracking and UTM parameter continuity in collboaration with the Hubspot manager and other teams.
  • Ensure marketing attribution flows are preserved from first touch through Hubspot in collaboration with Hubspot manager.
  • Launch and post launch - Build and execute the launch day run-book.
  • Communication - Manage review cycles at key project milestones.
  • Marketing Project and Program Management (55%) - Own the operating system of the marketing team. Maintain the rhythm, the roadmap, and the workflows that allow eight specialists to ship work consistently.
  • Run the marketing team operating cadence, including weekly status meetings, sprint planning sessions.
  • Maintain the master marketing roadmap covering all active work-streams, including the website rebuild, the rolling 90-day content plan, office page refresh, AEO answer packs, proof block standardization, CTV expansion, the partnership network, flagship show production, and Clarity Products.
  • Help with the project management platform (Asana) for the marketing team.
  • Facilitate quarterly retrospectives to capture lessons learned and improve team performance.
  • Marketing Operations Infrastructure (25%) - Own the data fabric and tracking infrastructure that connects every marketing channel to HubSpot/Salesforce. Audit and project manage the resolution of known integrity issues in partnership with the Lifecycle and HubSpot Manager.
  • Project manage remediation of UTM tagging inconsistencies across paid, organic, content, and partner channels.
  • Partner with Sales Operations and IT implementation partners on technical execution when applicable.
  • Budget Tracking and Monthly Close (5%) - Own the operational mechanics of the marketing budget. Allocation strategy and reallocation decisions remain with the Director of Marketing.
  • Process, Documentation, and Institutional Knowledge (10%) - Build and maintain the operational documentation that allows the marketing team to operate consistently as it scales.
  • Maintain the location launch playbook for new market openings, Establish brand quality assurance processes for creative and content output, Build and maintain the new market launch playbook covering marketing infrastructure setup, Conduct quarterly process audits and identify improvement opportunities.

Requirements

  • 3+ years of experience implementing, configuring, or managing document automation, document assembly, or document generation solutions.
  • Experience gathering business requirements and translating them into technical or system-based solutions.
  • Strong understanding of workflow automation, business rules, conditional logic, and process optimization.
  • Experience working with structured data sources and business systems.
  • Strong analytical, problem-solving, and troubleshooting skills.
  • Excellent communication and stakeholder management abilities.
  • Ability to manage multiple projects and priorities in a fast-paced environment.
  • Comfortable collaborating cross-functionally with both technical and non-technical teams.

Preferred

    Benefits

    • Health Care Plan (Medical, Dental & Vision)
    • Retirement Plan (401k, IRA)
    • Life Insurance (Basic, Voluntary & AD&D)
    • Paid Time Off (Vacation, Sick & Public Holidays)
    • Short Term & Long Term Disability
    • Training & Development
    • Work from Anywhere -- eligible after 6 months.
    • Additional voluntary programs include voluntary accident insurance, voluntary life, voluntary disability, voluntary long-term care, voluntary critical illness and cancer insurance and pet insurance.
    • Commuter and Transit programs may also be available in certain markets.
    Modern Family Law logo

    Modern Family Law

    Modern Family Law is a law firm dedicated to providing comprehensive legal services in all aspects of family law. Our skilled, experienced, award-winning family attorneys understand the sensitive nature of family law matters and are committed to helping our clients navigate the complex and emotional issues that arise in divorce, child custody, child support, adoption, and other family law matters. We offer personalized legal representation to each of our clients, tailoring our approach to meet their unique needs and goals. Our services cover all aspects of family law, including divorce, child custody, child support, spousal support, property division, prenuptial agreements, postnuptial agreements, adoption, paternity, and protection orders.

    Founded in 2004
    Denver, Colorado, USA
    159 employees (6 in marketing)

    Traffic Signals

    Monthly Visitors
    33.8K
    Monthly Google Ads Budget
    $88.5K
    Traffic Source Mix
    Search
    59.7%
    Direct
    32.9%
    Referral
    4.2%
    Social
    2.4%
    Paid
    0.5%

    Headcount Trend

    Current headcount: ~159

    Marketing Team

    Marketing Team Size
    5 (3% of company)
    Median Career Experience
    6 years
    Median Tenure
    2.6 years
    Marketing Roles Posted (Last 30 Days)
    1