Responsibilities

• Serve as the primary admin for HubSpot Enterprise and the broader marketing stack; manage all integrations and data enrichment tools.
• Lead the bi-directional sync between HubSpot and Salesforce to ensure seamless data flow and reliability for GTM teams.
• Redesign and optimize the Lead-to-Opportunity (L2O) lifecycle, including sophisticated lead scoring, grading, and automated routing logic.
• Act as "Process Architect" by establishing SOPs and scalable documentation for campaign execution, lead flow, and MarTech usage.
• Lead major initiatives to retire legacy automation, standardize data lists, and enforce global "rules of the road" for data quality.
• Manage global privacy frameworks (GDPR, CCPA, etc.), opt-in/out logic, and overall email deliverability.
• Own the operational health and cleanliness of the HubSpot database; proactively audit, cleanse, and enrich data to optimize targeting
• Design and maintain executive-level dashboards tracking MQL velocity, funnel conversion, and campaign ROI.
• Own revenue attribution modeling and provide data-driven insights to support budget planning and CAC (Customer Acquisition Cost) forecasting.
• Partner with RevOps and Deal Desk to ensure marketing operations align with broader company GTM strategy and pipeline velocity.

Requirements

• 5+ years of experience in a dedicated B2B SaaS Marketing Ops role, ideally within a high-growth environment.
• HubSpot Expert: Advanced, Enterprise-level administrative expertise. Certifications are required; you must be a power user of workflows, custom objects, and complex lead scoring.
• Salesforce Integration: Strong working knowledge of SFDC (Admin-level preferred), specifically managing the bi-directional sync with HubSpot, campaign management, and reporting.
• Strategic & Analytical Skills
• Business Architect: Proven ability to translate high-level business goals (e.g., MQL-to-Opp conversion) into technical execution plans.
• Data Storyteller: Expert-level analytical skills with a focus on multi-touch attribution modeling, funnel velocity, and GTM metrics (CAC/ROI).
• AI Proficiency: Working knowledge of AI-driven operations (e.g., Jasper, Writer, or HubSpot AI) to automate content workflows, lead enrichment, and predictive modeling. Familiarity with prompt engineering for data analysis is highly preferred.
• Privacy & Governance: Deep understanding of global data privacy (GDPR, CCPA) and email deliverability best practices.
• The "Bonus" Stack: Experience with ABM platforms (6sense/Demandbase), data enrichment tools, and data analytics platforms (Databricks) is a major plus!

Preferred

• The "Bonus" Stack: Experience with ABM platforms (6sense/Demandbase), data enrichment tools, and data analytics platforms (Databricks) is a major plus!