Responsibilities

• Act as the central coordination point between Marketing, Product, Tech, and Customer Success
• Build, manage, and update project plans, timelines, and dependencies across all initiatives
• Build and improve workflows, SOPs, and execution processes that reduce friction and increase throughput
• Identify bottlenecks early and drive resolution before they impact delivery
• Drive end-to-end execution of marketing campaigns, launches, and promotional initiatives
• Coordinate landing pages, offers, and funnel updates from concept to launch
• Partner with the CMO, creative leads, and copywriters to keep frontend work moving against revenue outcomes
• Remove blockers proactively to keep frontend campaigns on schedule
• Drive execution of email and SMS programs, lifecycle automations, and retention workflows
• Coordinate creative and copy production pipelines to enable consistent backend execution

Requirements

• Must be based in the United States and authorized to work in the US (this role is not open to overseas candidates)
• 3 to 5 years of experience in marketing operations, marketing project management, or program management within a DTC, eCommerce, or direct-response environment
• Proven ability to manage cross-functional projects across marketing, product, and tech simultaneously without dropping details
• Working knowledge of CRO principles- landing pages, offer structure, checkout flows, and how conversion connects to AOV, LTV, and revenue
• Hands-on experience working with tech and development teams, including writing requirements, managing tickets, QA, and launches
• Experience with project management platforms such as Wrike, Asana, Monday.com, ClickUp, or similar
• Experience supporting domain migration, replatforming, or brand consolidation work across marketing and product environments

Preferred

• Hands-on CRO testing experience (landing pages, checkout flows, offer structures)
• Experience with subscription, free trial, or continuity business models
• Familiarity with UltraCart or similar SaaS commerce platforms
• Familiarity with email and SMS platforms such as Klaviyo or Maropost
• Experience in lean, fast-paced, or turnaround business environments

Benefits

• Remote position with flexible schedule and healthy work/life balance
• Medical, dental, and vision insurance
• 401K Retirement Plan
• Life and disability insurance
• Flexible PTO
• Discount on HBI products