Responsibilities

• Process Audit, HubSpot Administration & Execution
• Serve as the primary admin for HubSpot Marketing Hub, managing users, properties, folder hierarchy, and overall platform health.
• Audit existing marketing workflows, forms, and lead lifecycle stages; propose and execute overhauls to eliminate friction, process gaps, and revenue leaks.
• Build, test, and deploy daily email campaigns, nurture workflows, landing pages, forms, CTAs, and lists.
• QA every campaign before launch: links, personalization tokens, cross-client rendering, mobile responsiveness, and WCAG accessibility standards.
• Maintain campaign calendar rhythm and document processes so marketing operations remain transparent, structured, and repeatable.
• Data Collection, Attribution & Reporting
• Architect clean marketing data collection across forms, web assets, and third-party tools to ensure every lead touchpoint is captured accurately.
• Own UTM governance, tracking parameters, and campaign taxonomy so multi-touch attribution and lead source data are reliable.
• Build and maintain leadership dashboards for campaign performance, funnel conversion rates, pipeline contribution, and customer acquisition efficiency.

Requirements

• 3–5+ years in marketing operations or demand generation operations with a track record of being the "go-to" hands-on technical super user.
• B2B SaaS experience, particularly with developer-facing or technical products.
• Deep, hands-on HubSpot experience: Proven experience administering Marketing Hub day-to-day (building assets, workflows, properties, and list logic yourself).
• Proactive "fixer" mindset: You don't just execute orders, you walk in, analyze existing processes, identify missing logic or broken handoffs, and fix them.
• Strong Salesforce & Data Sync knowledge: Solid understanding of how lead data flows between HubSpot and Salesforce, field mapping, and resolving sync errors.
• Systems logic over coding: You don't need to write code, but you understand system logic, data architecture, and how to effectively collaborate with developers and IT architects.
• Data collection & attribution focus: Experienced in UTM architecture, form capture strategy, and constructing multi-touch/funnel reports that prove marketing ROI.
• Meticulous QA & execution discipline: High attention to detail with standard QA checklists for campaign deployments.
• Automation-minded: Familiarity with modern AI/agentic workflows or an eagerness to use AI automation to increase operational speed.

Preferred

• HubSpot certifications (Marketing Hub, Reporting, Workflows).
• Hands-on experience with digital accessibility standards (WCAG, ADA, Section 508) or a strong desire to learn them.
• Exposure to SQL, BI tools, or advanced spreadsheet skills for deep-dive data manipulation.
• Experience supporting enterprise events or sales-led GTM motions.