Responsibilities

• Marketing Systems & Tools: Manage, operate, optimize, and integrate our marketing technology stack (HubSpot, Salesforce, Business Intelligence tools, data analytics, Website etc.)
• Campaign Operations: Build and manage end-to-end campaign workflows, including audience segmentation, lead scoring, and nurturing programs.
• Analytics & Reporting: Develop dashboards and reports to track performance metrics, campaign ROI, and pipeline contribution.
• Data Management: Maintain clean, compliant, and enriched marketing data; work with sales ops to ensure CRM alignment.
• Process Optimization: Implement best practices to streamline campaign execution, lead routing, and handoff to sales.
• Budget Tracking: Assist in managing marketing budgets, vendor relationships, and procurement processes.
• Cross-Functional Enablement: Partner with sales, product, and customer success to ensure marketing efforts align with company objectives.

Requirements

• Bachelor’s degree in Marketing, Business, Technology or related field.
• 6+ years of “hands-on” experience in marketing operations, preferably in a B2B SaaS or fast-growing startup environment. Should have strong administration and operational skills of tech platforms
• Hands-on experience with marketing automation platforms and CRMs (HubSpot/Marketo + Salesforce)
• Strong analytical skills with proficiency in Excel/Google Sheets and data visualization tools.
• Proficiency in business intelligence platforms
• Knowledge of attribution modeling, lead lifecycle, and funnel metrics. High degree of proficiency in developing operational workflows, lead to opportunity ownership including lead qualification and nurturing principles
• Detail-oriented, process-driven, and highly organized.
• Self-starter, comfortable in a fast-paced, rapidly changing environment working across time-zones collaborating with distributed teams

Preferred

• Experience with ABM tools (6sense, Demandbase, Terminus).
• Familiarity with SQL or other data querying languages.
• Proficiency in digital operations including SEO and paid campaigns are preferred
• Exposure to growth marketing or performance marketing analytics.
• Excellent communication skills