Senior Marketing Operations Manager
Clari + Salesloft
USA (Remote)
$122K/yr - $144K/yrIn-houseFull-timeSenior level
8 hrs ago
Marketing Operations Manager
New York City, NY
$102K/yr – $144K/yrSenior Level7+ years expFull time
Posted 5 weeks ago
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Job Summary
Own the marketing tech stack and data-driven funnel from lead capture to won, turning automation, governance, and integrations into reliable pipeline velocity for a B2B SaaS audience.
- Growth Infrastructure: Own the Martech stack, data quality, ROE, and cross-functional data flows.
- Data Governance: Define taxonomy, privacy compliance, and pipeline hygiene to sustain scale.
- Analytics & Automation: Translate funnel signals into executive-ready insights and continuous automation improvements.
Job Description
Responsibilities
- Own and manage the end-to-end marketing tech stack, including CRM (Salesforce), Marketing Automation Platform (Marketo), ABM, attribution, analytics, and enrichment tools.
- Drive system integrations and automation that enhance campaign execution, lead management, and data flow across platforms.
- Evaluate, implement, and optimize marketing technologies to improve efficiency, scalability, and performance.
- Manage vendors, contracts, renewals, account management, and technology budgets.
- Execute and optimize database hygiene processes including deduplication, formatting, enrichment, archiving, and compliance monitoring.
- Develop and enforce taxonomy, naming conventions, and data governance standards across the marketing organization.
- Manage data ingestion pipelines and QA processes in collaboration with Data Engineering and BI teams.
- Manage database growth and health including opt-in strategies, list hygiene, and compliance with privacy regulations (CAN-SPAM, TCPA, GDPR, CCPA).
- Own and govern the end-to-end lead lifecycle, including lead capture, scoring, routing, MQL handoff, and Rules of Engagement (ROE) between Marketing and Sales.
- Build and track each stage of the funnel from MQL through Opportunity Won, establishing benchmarks and identifying bottlenecks.
- Monitor MQL health and velocity, and implement solutions to improve stage progression and conversion rates.
Clearwater Analytics (CWAN)
Clearwater Analytics (NYSE: CWAN) is transforming investment management with the industry’s most comprehensive cloud-native platform for institutional investors across global public and private markets. While legacy systems create risk, inefficiency, and data fragmentation, CWAN’s single-instance, multi-tenant architecture delivers real-time data and AI-driven insights throughout the investment lifecycle. The platform eliminates information silos by integrating portfolio management, trading, investment accounting, reconciliation, regulatory reporting, performance, compliance, and risk analytics in one unified system. Serving leading insurers, asset managers, hedge funds, banks, corporations, and governments, CWAN supports over $8.8 trillion in assets globally. Learn more at cwan.com.
