Marketing Operations Manager

Lexington, KY (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Coordinate multi-channel marketing operations for a multi-location experiential brand, owning promotions, the calendar, and cross-team execution while enabling email/SMS campaigns, platform setup, and digital content updates to drive guest engagement.

  • Marketing operations: manage promotions, launches, and deadlines across internal teams and vendors.
  • Channel optimization: build and optimize email/SMS campaigns, automation, and segmentation.
  • Platform & content orchestration: configure systems, room launches, promos, pages, and listings accuracy.

Job Description

Responsibilities

  • Marketing Campaign Execution
  • - Manage execution of promotions, launches, and seasonal campaigns
  • - Own the marketing calendar and ensure deadlines are met
  • - Coordinate deliverables across internal teams, vendors, and locations
  • - Ensure campaigns launch accurately and consistently
  • Email & SMS Marketing
  • - Build and deploy company-wide email and SMS campaigns
  • - Manage automated flows and campaign scheduling
  • - Coordinate audience segmentation and targeting
  • - Monitor campaign performance and identify opportunities for improvement
  • Platform & System Management
  • - Manage marketing-related setup within Resova and related platforms
  • - Configure promo codes, pricing settings, waiver messaging, and upsells
  • - Coordinate setup for new room launches and promotions
  • Website & Digital Coordination
  • - Coordinate homepage banners, room pages, promotions, and announcements
  • - Work with web and creative vendors to maintain accurate website content
  • Listings & Reputation Management
  • - Maintain business listings across Google, Yelp, Apple Maps, TripAdvisor, Bing, and SOCi
  • - Update hours, photos, closures, and location information
  • - Review and approve guest review responses
Breakout Games logo

Breakout Games

0.0 Glassdoor

Breakout Games escape rooms offer an opportunity to unplug from the fast-paced, digital landscape to connect with people in real time. Through the detailed clues, engaging story and team focus, players utilize critical thinking, grow in creative processing and create real connections with the people around them. A unique way to escape ordinary team building, Breakout Games is great for corporate teams, schools, nonprofits and more.Team building has a bad rap. We get it—these experiences usually come with a white board and cheesy role-playing. But that’s not our version. We offer something more than your average trust fall, where office mates, classmates, and teammates can breakout with a real-life adventure where everyone has a part to play.All you need is a willingness to put your heads together and try something new. We supply the props, a game master, 60 minutes of challenging fun, and after game exercises that extend the experience beyond the room.Good for 4-10 players per room, but we can accommodate larger groups of 100-200 depending on the location.Founded in 2014, Breakout Games is a leader in the growing escape-room industry, offering live-action entertainment at 44 locations in 28 states. Breakout Games headquarters is located in Lexington, Kentucky.

Founded in 2014
Lexington, Kentucky, USA
364 employees (216 in marketing)
0% recommend to a friend

Traffic Signals

Monthly Visitors
123.7K
Monthly Google Ads Budget
$31.3K
Traffic Source Mix
Search
60%
Direct
33.4%
Referral
5.7%
Social
0.5%
Paid
0.3%

Headcount Trend

Current headcount: ~364

Marketing Team

Marketing Team Size
210 (58% of company)