Responsibilities

• Direct the master Go-To-Market (GTM) and omni-channel marketing calendar, serving as the strategic gatekeeper and daily tracker for all campaign launches, brand activations, and retail moments.
• Lead hands-on, end-to-end project management for complex, integrated marketing campaigns, from creative brief through final asset delivery, actively managing timelines, daily milestones, and deliverable sign-off.
• Architect, govern, and heavily utilize the overarching project management infrastructure (Monday.com), ensuring it remains the daily single source of truth for the department.
• Continuously audit project workflows end-to-end to identify inefficiencies, redundancies, and gaps; recommend and implement process improvements that increase speed-to-market.
• Anticipate project bottlenecks, proactively flag risks, and relentlessly follow up on missing assets or delayed feedback to keep delivery timelines on track.
• Serve as the primary point of contact across Marketing, Merchandising, Retail, E-Commerce, and Wholesale teams to ensure campaigns are fully integrated and aligned with overarching business objectives.
• Own the global asset routing and approval process, actively trafficking deliverables to ensure compliance, brand consistency, and streamlined hand-offs between internal teams and external agency partners.
• Facilitate strategic kick-off meetings, executive creative reviews, and weekly status syncs—capturing decisions, assigning owners, and rigorously following up on next steps with precision and priority focus.
• Oversee high-level production operations and vendor relations, including negotiating agency contracts, managing external resource allocations, and mitigating complex logistical risks for major campaigns.
• Champion a high standard of operational excellence and accountability within the department, providing process training and workflow guidance to cross-functional peers and external partners.