Marketing Operations Director, Lead Lifecycle & Marketing Analytics

Saint Louis Park, MN (Hybrid)

$173K/yr – $257K/yrDirector/Executive15+ years expFull time

Posted 11 days ago

Job Summary

Own and scale the enterprise lead lifecycle, governance, and analytics framework while leading a Marketing Operations & Analytics Center of Excellence that partners across Sales, IT, and marketing to drive data‑driven growth.

  • Define global funnel definitions, SLAs, and measurement frameworks.
  • Lead cross-functional initiatives to improve data capture, routing, scoring, and reporting.
  • Empower regional teams within an enterprise model to execute consistently.

Job Description

Responsibilities

  • Own nVent’s enterprise lead path to revenue strategy and governance
  • Architect the end‑to‑end lead lifecycle, from anonymous engagement through MQL, SQL, opportunity, and marketing‑influenced and marketing‑sourced revenue.
  • Establish global standards, definitions, SLAs, and decision frameworks that ensure consistency across regions, business units, and platforms.
  • Partner with Sales, Sales Operations, Digital IT, Enterprise Marketing, and Segment Marketing to align funnel stages, routing logic, scoring models, and conversion expectations.
  • Build and scale a Marketing Operations & Analytics Center of Excellence
  • Develop governance, intake processes, prioritization frameworks, and operating models that enable marketing teams to execute efficiently and consistently.
  • Create training, playbooks, and enablement programs that elevate operational maturity across global marketing teams.
  • Lead a high‑performing team responsible for campaign operations, lead management, analytics, and performance insights.
  • Lead enterprise marketing analytics strategy
  • Define how marketing performance is measured across channels, campaigns, segments, and geographies.

Requirements

  • Bachelor’s degree in Marketing, Business, Analytics, or equivalent professional experience.
  • Proven experience designing and governing enterprise lead lifecycles, funnel definitions, routing logic, and conversion optimization.
  • Strong understanding of B2B marketing analytics, attribution, KPI frameworks, and performance measurement.
  • Experience partnering with technical teams on MarTech platform improvements, data quality initiatives, and digital transformation.
  • Fluency with marketing and analytics platforms (e.g., Salesforce, Marketo/Eloqua/Pardot, Power BI/Tableau, Google Analytics, ABM platforms, data enrichment platforms).
  • Exceptional ability to translate complex operational and analytical concepts into clear, executive‑ready insights.
  • Demonstrated commitment to continuous learning and staying current with evolving marketing operations and analytics practices.

Preferred

  • 15+ years of experience in marketing, marketing operations, demand generation operations, or revenue operations within a matrixed or global enterprise environment is highly preferred.
  • 5+ years leading teams in marketing operations, analytics, or lead management is highly preferred.
  • B2B experience working within an industrial manufacturer preferred.

Benefits

  • Medical, dental, and vision plans along with flexible spending accounts, short-term and long-term disability benefits, critical illness, accident insurance and life insurance.
  • A 401(k) retirement plan and an employee stock purchase plan — both include a company match.
  • Other supplemental benefits may include tuition reimbursement, caregiver, personal and parental leave, back-up care services, paid time off including volunteer time, a well-being program, and/or legal & identity theft protection.
nVent logo

nVent

3.7 Glassdoor

nVent is a leading global provider of electrical connection and protection solutions. We believe our inventive electrical solutions enable safer systems and ensure a more secure world. We design, manufacture, market, install and service high performance products and solutions that connect and protect some of the world's most sensitive equipment, buildings and critical processes. We offer a comprehensive range of systems protection and electrical connections solutions across industry-leading brands that are recognized globally for quality, reliability and innovation. Our principal office is in London and our management office in the United States is in Minneapolis. Our robust portfolio of leading electrical product brands dates back more than 100 years and includes nVent CADDY, ERICO, HOFFMAN, ILSCO, SCHROFF and TRACHTE. Learn more at www.nvent.com.

Founded in 2018
St Louis Park, Minnesota, USA
3.8K employees (194 in marketing)
67% recommend to a friend
84% CEO approval

Salaries

Posted range

$173K/yr – $257K/yr

Taken straight from the job posting.

See all nVent salaries

Marketing Team

Marketing Team Size
112 (3% of company)
Median Career Experience
11.5 years
Median Tenure
3 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$500M
Last Raise
$500M
Post IPO Debt, 3 years ago

Funding History

  • Apr 2023
    Post IPO Debt • $500M

Traffic Signals

Monthly Visitors
522.3K
Monthly Google Ads Budget
$16.5K
Traffic Source Mix
Search
57.8%
Direct
36.3%
Referral
4.5%
Social
0.5%
Paid
0.9%

Headcount Trend

Current headcount: ~3.8K

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