Marketing Operations and Analytics Manager
Pioneers
USA (Remote)
$95K/yr - $113K/yrIn-houseFull-timeSenior level4+ years exp.
1 day ago
Marketing Operations Coordinator
Florham Park, NJ (Hybrid)
$25/hr – $28/hrMid Level2+ years expFull time
Posted 4 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the coordination and orchestration of multi-channel campaigns to drive pipeline and ensure data accuracy.
- Campaign execution across email, digital, webinars, and events to hit targets.
- Campaign tracking, lead management, and reporting to align marketing with sales.
- Data hygiene and routing improvements to speed follow-up and measure impact.
Job Description
Responsibilities
- Coordinate the execution of marketing campaigns across email, digital, webinar, and event channels.
- Support new business and renewal marketing programs through campaign tracking, lead management, and performance monitoring.
- Assist with content coordination, distribution, and campaign deployment activities.
- Coordinate webinar and event logistics, including registrations, attendee communications, reporting, and follow-up activities.
- Maintain Salesforce campaign records, lead data, and reporting accuracy to support marketing and sales alignment.
- Support data management activities, including data cleansing, segmentation, list management, and quality assurance.
- Monitor lead routing processes, lead status updates, and marketing automation workflows to ensure timely follow-up and accurate reporting.
- Assist with the administration and ongoing maintenance of marketing technology platforms and tools.
- Prepare and maintain marketing reports, dashboards, and performance metrics to measure campaign effectiveness and pipeline contribution.
- Identify opportunities to improve marketing processes, workflows, and operational efficiency.
- Collaborate with Marketing, Sales, and other business stakeholders to support marketing initiatives and business objectives.
- Additional responsibilities as required.
Barnes & Noble Education, Inc.
Barnes & Noble Education, Inc. (NYSE:BNED) is a leading solutions provider for the education industry, driving affordability, access and achievement at hundreds of academic institutions nationwide and ensuring millions of students are equipped for success in the classroom and beyond. Through its family of brands, BNED offers campus retail services and academic solutions, a digital direct-to-student learning ecosystem, wholesale capabilities and more. BNED is a company serving all who work to elevate their lives through education, supporting students, faculty and institutions as they make tomorrow a better, more inclusive and smarter world.
