Responsibilities

• Own, evolve, and fundamentally re-engineer our Marketo Engage platform into a self-sustaining, AI-augmented marketing automation system.
• Architect the technical foundation of the marketing automation environment: building self-healing data integrity systems, API orchestration layers, AI-powered template engines, and deeply integrated Salesforce sync infrastructure.
• Build and maintain Marketo–Salesforce integration architecture end-to-end: sync orchestration, automated field governance pipelines, lifecycle state machines, and self-monitoring sync health systems.
• Design API orchestration layers around Marketo REST and Bulk APIs with rate-limiting, automated retry/backoff, and concurrency management.
• Develop API orchestration platforms and iPaaS-based workflows (e.g., Workato, Tray.io) to replace legacy manual workflows with autonomous systems.
• Create diagnostic and observability tooling for marketing automation: automated anomaly detection, self-alerting audits, and root-cause analysis frameworks.
• Build global program template engine and AI-augmented personalization infrastructure to enable regional teams to deploy campaigns autonomously.
• Implement automated database health and compliance systems for deliverability, data quality, and compliance posture.
• Develop cross-functional enablement tooling and governance frameworks to empower marketing teams while maintaining guardrails.
• Define an AI and agentic automation roadmap to systematically deploy emerging capabilities.