Own marketing systems and integrations and translate GTM questions into data-backed decisions for ABX and campaigns.

• Partner with stakeholders to execute and evolve martech and analytics strategy.
• Serve as day‑to‑day owner of Marketo, 6sense or comparable, webinar/event tools, and their integrations for proper measurement.
• Translate GTM questions by industry, segment, offer, and account tier into reporting, analysis, and recommendations shaping future campaigns.
• Build scalable workflows and enablement so global and regional teams can execute account‑aware programs with trusted data.
• Co‑own and execute the Ops roadmap, including lifecycle enforcement and canonical Power BI dashboards for DG and ABX.
• Support campaign build and QA across Marketo programs, SFDC campaigns, and workflows aligned to the Global GTM Calendar.
• Provide recurring and ad‑hoc analysis on funnel health, campaign performance, ABX outcomes, and partner/industry motions with next steps.
• Improve and maintain attribution logic so stakeholders trust the numbers.