Responsibilities

• Own and optimize marketing operations
• Act as the day-to-day subject matter expert for our marketing automation/email platform (e.g., CIJ), supporting both end‑customer and channel campaigns that are measured on leads, conversion, and pipeline impact .
• Translate campaign, ABM, and webinar plans into operational requirements and build the underlying journeys, forms, landing pages, and emails designed to capture and qualify demand .
• Support special program management for selected tools and initiatives (e.g., Channext, JVEC ), ensuring data flows, reporting, and campaign execution are aligned with overall lead and partner goals.
• Maintain and improve templates, modules and SOPs to keep campaigns on-brand, efficient, and compliant.
• Troubleshoot marketing automation issues in partnership with IT and vendors, documenting known issues and workarounds.
• Drive campaign, lead gen, ABM and webinar execution
• Build, QA, and launch outbound campaigns and nurture flows based on approved briefs, with clear lead and conversion targets .
• Operationalize lead generation and conversion programs by implementing journeys, nurture streams, and scoring logic (aligned with lead management and Sales) so that high‑intent leads are identified and passed to Sales quickly and accurately .
• Lead end‑to‑end webinar operations for North America (end‑customer and channel):

Note: The remaining responsibilities continue in the same logical flow, covering planning, coordination, and post-event follow-up to ensure structured lead handoff.

• Plan and schedule webinars with strategy owners, with a clear focus on registrations, attendance and follow‑up leads .
• Coordinate stakeholders (content owners, speakers, Sales and Channel).
• Own invitation, reminder, and follow‑up workflows, including email build, audience lists, and deployment.
• Manage registration pages, forms, and integrations with CRM/MA.
• Ensure timely post‑event follow‑up and lead hand‑off into CRM.
• Support ABM execution by building and maintaining target account lists, segments, and workflows , ensuring ABM activities are correctly tracked and tied to account‑level engagement and lead creation .
• Manage data, lists and process hygiene
• Own the intake, cleansing, and standardization of contact lists from partners, events, and other sources before they enter CRM/MA, so we can maximise usable, marketable contacts and avoid duplication.
• Ensure channel‑sourced and partner‑provided lists are handled in a compliant, consistent way.
• Become the “go‑to” owner for how lists are structured, segmented, and used within marketing tools to support targeted campaigns and higher response rates .
• Work with the Lead Management Associate and IT/CRM teams so data models, fields, and configurations support campaign execution and reporting needs.