Responsibilities

• Performance Measurement
• Develop, maintain, and enhance marketing dashboards, scorecards, reports, and recurring KPI reporting across marketing channels, campaigns, and programs.
• Measure and analyze campaign performance, promotional results, sales lift, customer engagement, redemption, conversion, loyalty activity, and return on marketing investment.
• Analyze customer, campaign, loyalty, sales, and channel data to identify trends, opportunities, risks, and areas requiring attention.
• Translate complex data and analytical findings into concise business insights, recommendations, and presentations for Marketing leadership and executive management.
• Establish standardized measurement frameworks, KPI definitions, reporting methodologies, and performance benchmarks.
• Develop consistent post-campaign reporting and recap processes to evaluate results and identify opportunities for future improvement.
• Monitor performance against established objectives and proactively identify significant variances or trends.
• Business Intelligence & Reporting
• Provide timely and accurate reporting to support marketing planning, business reviews, and executive decision-making.

Requirements

• Education
• Bachelor’s degree in Marketing, Analytics, Business, Finance, Economics, or a related field preferred.
• Equivalent combination of education and relevant professional experience may be considered.
• Experience
• Approximately 4–7 years of progressive experience in marketing analytics, business intelligence, marketing operations, customer analytics, financial analysis, or a related discipline.
• Experience analyzing marketing, customer, sales, promotional, loyalty, or business performance data.
• Experience developing dashboards, scorecards, recurring reports, and executive-level reporting.
• Retail, grocery, loyalty, CRM, consumer marketing, or promotional analytics experience preferred.
• Knowledge & Skills
• Advanced proficiency with Microsoft Excel or comparable spreadsheet and data-analysis tools.

Preferred

• Retail, grocery, loyalty, CRM, consumer marketing, or promotional analytics experience preferred.