Marketing Operations Analyst

Responsibilities

• Manage and optimize Google Ads campaigns, including Search and Performance Max; monitor budgets, audience targeting, keywords, conversion goals, and campaign health.
• Evaluate campaign effectiveness through lead quality, cost per conversion, A/B testing, and advertising ROI; recommend and implement improvements.
• Maintain performance reporting across Google Analytics 4, Google Search Console, SEMrush, LinkedIn, and other marketing platforms.
• Prepare weekly trackers, monthly marketing and business development reports, and quarterly performance reviews for leadership.
• Maintain data dashboards, campaign trackers, and reporting workflows using Excel, Google Sheets, Microsoft Forms, and Power Automate.
• Maintain and update the firm’s WordPress website, including practice and industry pages, attorney biographies, articles, videos, and landing pages.
• Execute on-page SEO and answer engine optimization (AEO) initiatives to improve visibility in traditional and AI-powered search experiences.
• Run technical audits, track search rankings, monitor website health, and address broken links, redirects, metadata, indexing, and related issues.
• Conduct keyword and competitor research, identify content opportunities, and collaborate with attorneys and developers on approved updates.
• Coordinate initial prospective client inquiries and intake workflows, prepare recap notes, and ensure appropriate handoffs and follow-up.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Approximately 2–4 years of relevant experience in digital marketing, marketing operations, analytics, or business development.
• Hands-on familiarity with digital advertising, SEO, content management, and marketing performance reporting.
• Strong Excel or Google Sheets skills, analytical judgment, and comfort working with multiple systems and data sources.
• Excellent writing, communication, organization, and project management skills.
• Ability to prioritize competing deadlines, exercise good judgment, and work independently with senior professionals and external partners.

Preferred

• Experience with Google Ads, GA4, Google Search Console, SEMrush, WordPress, Yoast SEO, and Mailchimp.
• Familiarity with Buffer, Canva, Vimeo, Microsoft Forms, Power Automate, or similar platforms.
• Knowledge of AEO and emerging AI-driven search and marketing practices.
• Experience in professional services, legal marketing, technology, or startup environments.
• Exposure to client engagement programs, webinars, event marketing, video production, or attorney business development.