Marketing & New Patient Coordinator (Full-Time, In-Office) – Dental Practice

Responsibilities

• Lead generation: our Meta ads and Google Local Service Ads, organic content (reels, posts, before/afters with patient consent), our Google Business Profile, and simple website updates (WordPress).
• Lead conversion: every new-patient inquiry — call, text, web form, Local Service Ad — gets a response within 5 minutes during business hours and gets booked. You own the follow-up until they're in a chair.
• Patient-communication standards: how we answer the phone, how we text, how we follow up. You set the standard and train the team to it.
• Community marketing: one event and 4–6 local-business drop-offs a month. You organize and track; the team helps execute.
• The weekly report: new patients by source, spend, cost per new patient, show rate — on the owner's desk every Monday and reviewed together in a 30-minute weekly meeting.

Requirements

• You've run at least one real marketing campaign with a budget and can tell us what it produced and what you'd change.
• You pick up the phone fast and you're warm on it — you'd rather talk to a nervous new patient than write a strategy deck.
• You're organized enough to run a weekly scorecard without being asked.
• You're comfortable in WordPress, Canva, Meta Business Suite and Google Business Profile, or you learn tools fast.

Preferred

• Spanish is a plus, not a requirement
• Dental or medical-office experience is a plus, not a requirement

Benefits

• Starting January 2027: paid holidays, PTO, free dental care for you and your immediate family at lab cost, and paid continuing education
• Employee discount
• Paid time off
• Professional development assistance
• Referral program