Responsibilities

• Category ownership focused on downstream marketing activities including messaging, promotions, channel partnership, reporting, sales collaboration and customer engagement, maximizing market share and profitability.
• Analyze marketing and sales data to identify trends, uncover actionable insights, and make data-driven recommendations that support strategic decision-making and business growth
• Discover, interpret, and leverage performance reporting and dashboards to effectively communicate key metrics, business outcomes, and strategic recommendations to executive leadership and cross-functional stakeholders
• Crafting and delivering all marketing communication in print, digital and social media channels.
• Develop and execute annual brand plan to include new product launches, digital marketing, lead generation campaigns, advertising, and promotion strategy.
• Develop new product launch plans and customer VOC to maximize launch revenue for upcoming new products.
• Lead educational and training content development and deployment.
• Collaborate and partner with the sales team helping drive sales effectiveness and sales results.
• Work closely with legal, regulatory, and other functional to align on objectives and teams achieve desired results.

Requirements

• 10+ years of related experience in product marketing management or a classical marketing role. Preference is for marketing experience to be within the medical device sector.
• Strong reporting acumen with ability to analyze campaign data and deliver the results to executive leadership
• Proven experience of working with and influencing end-user customers.
• Strong analytical skills used to drive-decision making and experience building a business case using market and sales data and financial forecast statistics.
• Strong interpersonal skills to effectively work with sales representatives on a daily basis.
• Solid oral, written, and presentation skills to effectively communicate and influence a cross functional team.
• A high degree of intellectual curiosity and effective time management skills.
• Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
• Ability to write reports, business correspondence, and procedure manuals.
• Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the public.

Preferred

• Strong management and leadership skills and ability to attract, retain, motivate, develop and mentor team members for high performance
• Outstanding verbal and written communication skills and ability to resolve disputes effectively
• Excellent presentation and public speaking skills
• Excellent independent decision making, analysis and problem solving skills
• Understand and act on financial information that contributes to business profitability
• Ability to plan and manage successful projects; understand available resources, develop timeline, budget, assign tasks and areas of responsibility
• Lead team(s) to achieve company goals in creative and effective ways
• Excellent planning and organizational skills and techniques
• Communicate effectively with senior management
• Good negotiating skills and ability to effectively manage outsourced relationships

Benefits

• Other benefits available include: Medical, Dental and Vision Coverage, 401K Plan with Company Match, FTO, Work Life Assistance Program, & Educational Benefits.