Responsibilities

• Develop integrated campaign and communication strategies based on business objectives, audience needs, and organizational goals.
• Define campaign structure, messaging approach, channel mix, and tactical strategy across paid, owned, and earned media.
• Translate business and product marketing briefs into clear, actionable campaign plans and communication approaches for execution teams.
• Lead strategic messaging development and brand voice application across campaigns, marketing communications, and member-facing content.
• Serve as a senior editorial leader across the marketing team, providing hands-on copy editing, messaging refinement, editorial direction, and brand voice guidance across campaigns and member-facing communications.
• Guide messaging architecture and editorial direction across marketing channels to ensure consistency, clarity, and effectiveness of member-facing communications.
• Apply audience segmentation insights and performance trends to refine campaign targeting, messaging approaches, and communication strategies over time.
• Support annual and quarterly campaign and communication planning aligned with business priorities, audience needs, and organizational goals.
• Develop hypothesis-driven campaign and communication strategies informed by audience behavior, performance insights, and business objectives.
• Provide strategic direction on how messaging and campaign approaches should adapt across channels and audience segments.

Serve as the primary strategic and messaging lead for agency and marketing vendor relationships, ensuring campaign strategy, messaging, and creative outputs align with OnPoint’s standards and business objectives.

• Maintain and evolve messaging frameworks, communication standards, and brand voice guidance in partnership with the Director, Creative & Brand Services.
• Collaborate with creative teams, writers, strategists, product marketing, and external partners to ensure cohesive campaign execution.
• Partner with the Senior Performance Marketing Analyst to translate performance insights into strategic recommendations that improve campaign effectiveness, audience engagement, and targeting approaches.
• Continuously refine campaign strategies, targeting approaches, and messaging effectiveness based on audience insights, campaign performance, and evolving business needs.
• Additional projects, responsibilities, or other duties assigned.