Marketing Manger, Hispanic Strategy Team

Plantation, FL (Hybrid)

$60K/yr – $133K/yrMid Level5+ years expFull time

Posted 1 day ago

Job Summary

Own and execute integrated Hispanic-focused marketing strategies to strengthen Navarro's brand, drive store traffic and sales, and deepen community engagement, coordinating cross-functional teams across merchandising, creative, media, analytics, and events.

Job Description

Responsibilities

  • The Navarro Marketing Manager develops and executes customer-focused marketing strategies that strengthen the Navarro brand, drive store traffic and sales, and deepen engagement with Hispanic communities.
  • The role translates business, customer, merchandising, and market insights into integrated marketing plans across Navarro’s core channels, including the weekly ad, in-store signage, social media, paid campaigns, events, and other evolving digital touchpoints.
  • This role serves as a cross-functional lead, connecting marketing strategy with merchandising, creative, media, analytics, operations, category management, agency, and vendor partners.
  • The Marketing Manager is accountable for clear briefs, disciplined execution, timely decisions, performance measurement, and actionable recommendations that improve future programs.
  • Time Type: Full time
  • Bachelor's Degree

Requirements

  • 5+ years of marketing, retail, agency, communications or related experience.
  • Demonstrated experience developing and executing integrated, multi-channel marketing campaigns.
  • Strong project-management skills with the ability to manage multiple priorities, stakeholders and deadlines.
  • Experience using data, customer insights and business results to inform recommendations.
  • Excellent written, verbal and presentation skills, including the ability to translate complexity into clear direction.
  • Proven ability to influence and lead cross-functional work in a matrixed environment.
  • Working knowledge of digital marketing, social media, email, paid media, direct marketing and/or in-store marketing.
  • Bachelor's Degree

Preferred

  • Experience marketing to Hispanic customers or developing culturally relevant programs for diverse communities.
  • Omnichannel retail experience spanning store, print, digital, social and event activation.
  • Budget-management and agency-management experience.
  • Ability to analyze sales trends, campaign performance and market data to produce actionable insights.
  • Bilingual English/Spanish capability is beneficial but is not required.

Benefits

  • medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.
CVS Health logo

CVS Health

3.2 Glassdoor

CVS Health is the leading health solutions company, delivering care like no one else can. We reach more people and improve the health of communities across America through our local presence, digital channels and over 300,000 dedicated colleagues. Wherever and whenever people need us, we help them with their health – whether that’s managing chronic diseases, staying compliant with their medications or accessing affordable health and wellness services in the most convenient ways. We help people navigate the health care system – and their personal health care – by simplifying health care one person, one family and one community at a time. Follow @CVSHealth on social media.

Founded in 1963
Woonsocket, Rhode Island, USA
132K employees (1,798 in marketing)
45% recommend to a friend
55% CEO approval

Salaries

Posted range

$60K/yr – $133K/yr

Taken straight from the job posting.

Marketing Strategy median pay in the United States

$128K/yr

Most pay falls between $97K and $170K. Based on 720 salaries.

See all CVS Health salaries

Funding

Total Funding
$4B
Last Raise
$4B
Post IPO Debt, 7 months ago

Funding History

  • Aug 2025
    Post IPO Debt • $4B
  • Jul 2025
    Grant • $1.5M
  • Nov 2019
    Post IPO Equity

Traffic Signals

Monthly Visitors
3.3M
Monthly Google Ads Budget
$6.5K
Traffic Source Mix
Search
21.9%
Direct
40.9%
Referral
30.4%
Social
6.2%
Paid
0.6%

Headcount Trend

Current headcount: ~132.5K
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Marketing Manger, Hispanic Strategy Team

CVS Health · Plantation, FL · Hybrid