Responsibilities

• Develop and implement comprehensive marketing strategies aligned with the ABA's strategic plan and mission across member groups, public service groups, philanthropy, and advocacy. Ensure strategies are innovative, data-driven, and support organizational goals and priorities.
• Support thought leadership strategies for designated areas, with an initial focus on enhancing the Executive Director's brand and expanding to other senior staff members. Develop content, campaigns, and initiatives that promote membership value and the ABA's leadership position in the legal profession.
• Implement marketing strategies supporting the ABA's philanthropic initiatives and advocacy efforts. Create campaigns showcasing the ABA's contributions to social justice, legal education, and advancement of the rule of law.
• Partner with the CMO and teams across the organization (including IT, product, email, communications, and business intelligence) to ensure integrated marketing approaches. Foster effective collaboration and alignment across all ABA departments.
• Leverage analytics and insights to measure marketing effectiveness and inform strategy refinement. Monitor key performance metrics and recommend adjustments to optimize outcomes for member growth and advocacy impact.
• Lead and mentor marketing team members, providing professional development opportunities and fostering a collaborative, inclusive work environment. Champion creativity, quality, integrity, accountability, efficiency, and excellence across all marketing initiatives.
• Performs other related duties as required.