Marketing Manager/Director

Plymouth, MN (Hybrid)

$100K/yr – $150K/yrSenior Level10+ years expFull time

Posted 5 months ago

Job Summary

Drive the firm’s marketing leadership to elevate brand, content, and client growth.

  • Own strategic marketing direction, brand stewardship, and demand-gen initiatives.
  • Must-have: Bachelor's plus 10 years in marketing, preferably in public services.
  • Standout: Manage CRM/website tech stack and lead a small marketing team with external partners.

Job Description

Responsibilities

  • Marketing Manager/Director is responsible for leading the firm's overall marketing strategy to drive brand awareness, respond to/support client RFP/RFQ's, client acquisition, content generation and revenue growth.
  • This role works closely with market sector leads to develop strategic market plans and execute firmwide initiatives.
  • The position is both strategic and hands-on, setting direction while contributing to day-to-day execution.
  • Act as brand steward: ensure consistent brand use, protect reputation, and elevate visibility through integrated campaigns.
  • Drive thought leadership by developing high-quality content, articles, presentations, and speaking engagements.
  • Support business development through pursuit strategies, client campaigns, annual client events, and tradeshows.
  • Lead and mentor a small marketing team while managing external vendors.
  • Manage marketing aspects of CRM, website, and technology stack; track and report on campaign performance.
  • Oversee marketing strategy, brand development, communications, and RFQ/RFP responses.
VAA logo

VAA

VAA helpt organisaties binnen de agri- en foodsector om slagvaardiger te worden, te zien hoe ze een belangrijke rol kunnen blijven vervullen in de keten en zo vol vertrouwen de toekomst tegemoet te gaan. Dit doen we met onze IT-oplossingen, die organisaties voorzien van waardevolle inzichten afkomstig uit data. Zodat onze klanten voldoende én gezond voedsel kunnen produceren op een toekomstbestendige manier. We zorgen voor ontsluiting en uitwisseling van data in de keten tússen partijen in die keten. VAA bedenkt, bouwt en implementeert (cloud)oplossingen die data integreren en visualiseren in specifieke kengetallen. Die kunnen wij op maat maken, maar we hebben ook halffabricaten op de plank liggen. We maken applicaties die bedrijfsprocessen ondersteunen en uitvoeren, zoals handelsportalen en API-integratie & managementsystemen. Daarnaast bieden we ook nog licenties, onderhoud en support op alles wat we leveren en leiden we mensen op om aan de slag te gaan met onze oplossingen.

Founded in 1987
’s-Hertogenbosch, North Brabant, NLD
39 employees (1 in marketing)

Salaries

Posted range

$100K/yr – $150K/yr

Taken straight from the job posting.

See all VAA salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
665
Traffic Source Mix
Search
32.3%
Direct
43%
Referral
11%
Social
6.1%
Paid
2.6%

Headcount Trend

Current headcount: ~39
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Marketing Manager/Director

VAA · Plymouth, MN · Hybrid