Marketing Manager

Responsibilities

• Lead brand strategy execution and end-to-end marketing campaign development
• Write brand messaging and promotional content that drives sales
• Develop and refresh Local Store Marketing (LSM) toolkits with Operations and Training
• Conduct market and competitor analysis using AI research and social listening tools
• Use AI platforms across the marketing workflow — ideation, content creation, audience segmentation, A/B testing, and performance prediction
• Track campaign performance with AI dashboards and predictive analytics to find optimization opportunities
• Manage vendor and creative partner relationships
• Support marketing budget planning and fund allocation

Requirements

• Bachelor's degree in Marketing or a related field
• 5–10 years of marketing experience, ideally in franchise or retail
• Experience with social media strategy and analytics
• Hands-on experience using AI marketing tools (e.g., ChatGPT, Claude, Midjourney) in real campaigns
• Strong prompt-engineering skills and the judgment to quality-check AI output for brand accuracy
• Familiarity with marketing automation platforms such as HubSpot, Klaviyo, or Salesforce Marketing Cloud
• Excellent communication, presentation, and project-management skills