Responsibilities

• Global Marketing Strategy Alignment & Localization - Liaise daily with international brand headquarters to deeply interpret global marketing strategy, core messaging and visual guidelines; Develop annual marketing development plans and budgets for core markets based on market trends, consumer insights, and competitive analysis, and secure headquarters' approval and support; Establish and maintain a unified brand marketing asset library to ensure all communication touchpoints are highly consistent with the global brand image; Convey core marketing messages to local operations teams and provide professional marketing guidance and training
• Integrated Marketing Campaign Planning & End-to-End Coordination - Lead the planning of 360-degree integrated marketing campaigns that align with global brand tone and adapt to core markets, including new product launches, thematic promotions, brand collaborations, art crossovers, pop-up stores, VIP tasting events, etc.; Coordinate between international headquarters and local teams to ensure smooth end-to-end execution of marketing campaigns from concept development and resource integration to delivery; Responsible for localization adaptation and secondary creation of global marketing content to create premium-quality, culturally relevant communication; Manage and maintain partnerships with premium global media, artists, and creative agencies to introduce high-quality marketing resources to core markets
• Brand Partnership & Marketing Resource Liaison - Participate in new brand acquisition and partnership negotiations, assisting with brand due diligence and marketing cooperation proposal development; Liaise with marketing, design, supply chain and other departments at international brand headquarters to resolve various marketing operational issues in core markets; Organize and arrange international exchange activities between brand headquarters and local teams
• Marketing Data Monitoring & Performance Optimization - Collaborate with the data team to establish a marketing performance monitoring system and regularly track and analyze core indicators such as exposure, engagement and conversion; Evaluate the effectiveness of marketing campaigns and submit bilingual reports to brand headquarters and company management; Propose marketing strategy optimization suggestions based on data insights to continuously improve marketing ROI
• Cross-team Communication & Project Management - Serve as the single point of contact for brand marketing, coordinating multiple teams including international headquarters, local marketing, retail, and supply chain; Manage marketing project timelines and budgets to ensure all marketing projects are completed on time, on quality, and on budget; Manage external creative vendors and event service providers, strictly controlling project quality and brand tone

Requirements

• 3-5 years of marketing management experience in the luxury industry, experience in home, fragrance, or lifestyle categories is preferred
• Deep understanding of the luxury industry, with keen global market insight and high-end aesthetic ability
• Proven ability to independently plan and execute large-scale integrated marketing campaigns, with successful cases preferred
• Excellent cross-cultural communication skills and project management ability, able to effectively coordinate multiple stakeholders
• Meticulous and rigorous work attitude, strong sense of responsibility and pressure resistance, and extreme pursuit of quality
• Right to work legally in the country of employment
• Work experience at headquarters of international luxury brands
• Experience in brand licensing
• Proficient in data analysis tools, able to develop marketing strategies based on data
• Experience in B2B channel cooperation or high-net-worth customer marketing

Preferred

• Work experience at headquarters of international luxury brands
• Experience in brand licensing
• Proficient in data analysis tools, able to develop marketing strategies based on data
• Experience in B2B channel cooperation or high-net-worth customer marketing