Marketing Manager, XCM

Responsibilities

• Own end-to-end development and execution of focused Prime brand initiatives (e.g., audience-specific campaigns such as Prime for Young Adults), from brief development through production, channel delivery, and measurement optimization.
• Support campaign leads on large-scale global Prime campaigns with channel-specific execution, cross-functional coordination, and performance reporting.
• Lead activation campaign execution across the US sponsorship portfolio (CPA, NWSL), including creative rotation management, cross-functional coordination at key partnership moments, and day-to-day partner management support.
• Own initiative-level performance tracking and reporting; analyze campaign metrics across channels and deliver insights-driven optimization recommendations to senior stakeholders.
• Partner with international marketing teams to share campaign learnings, insights, and creative constructs that support idea scaling across locales.
• Support leadership in the development of the annual integrated marketing plan, contributing channel planning inputs, measurement recommendations, and performance insights to optimize business and brand impact.
• Manage on-time and on-budget delivery of Prime campaigns and sponsorship activations; proactively identify and clear blockers and contribute to team process improvements that increase operational efficiency.

Requirements

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience building, executing and scaling cross-functional marketing programs
• Experience managing or working within cross-functional marketing and creative teams
• Experience delivering paid media campaigns spanning TV, print ads and digital/social channels
• Experience engaging, verbally and in writing, with internal and external stakeholders to convey complex ideas in a clear, concise manner
• Experience in agency or brand-side marketing roles overseeing complex campaigns, with strong cross-functional collaboration and creative problem-solving skills (agency management experience preferred).

Preferred

• Experience working on large consumer brands with broad, multi-channel campaign portfolios.
• Experience in sponsorship marketing, partnership activation, or sports/entertainment campaign execution.
• Experience driving direction and alignment with large cross-functional teams and agency partners.
• Experience providing creative input and development from concept to completion.
• Experience executing marketing strategy and creative at a high bar, with demonstrated ownership of initiative-level metrics and performance optimization.

Benefits

• Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
• Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .