ATOMS Careers page

Head of Marketing

Los Angeles, CA (On-site)

$180K/yr – $245K/yrSenior Level10+ years expFull time

Posted 2 hrs ago

Job Summary

Own the paid acquisition strategy for CloudKitchens in the US and Canada, drive CAC-focused growth across channels, and lead a high-performing growth marketing team while collaborating with Sales, PLG, GTM, and Marketing.

  • Own paid acquisition strategy and budget across Meta/Google
  • Optimize funnel and CAC through data-driven experiments
  • Build and mentor a growth marketing team and align with Sales, PLG, GTM, and Marketing

Job Description

Responsibilities

  • Define the paid acquisition strategy for CloudKitchens in the US and Canada, and own the targets that come with it
  • Allocate and optimize ad spend across channels, with a focus on efficient customer acquisition and CAC economics
  • Manage paid campaigns across Meta (Facebook and Instagram) and Google, and coordinate with agencies and contractors
  • Drive creative performance, working with creative partners to test and scale what works
  • Analyze conversion funnel metrics, identify drop-offs, and optimize flows end to end
  • Partner with Sales to get feedback on lead quality and improve conversion from lead to customer
  • Partner with the PLG team on growth levers and with the GTM team on messaging and campaigns
  • Work with Marketing on product launches and messaging
  • Explore and scale new acquisition channels such as YouTube, TikTok, influencers, podcasts, customer testimonial content, and short-form social creative, using a dedicated experimentation budget
  • Build, hire, and mentor a high-performing growth marketing team

Requirements

  • 10+ years of experience in performance marketing or growth marketing
  • Experience managing 8 figures+ annual paid media budget
  • Deep expertise in Meta Ads (Facebook and Instagram) and Google Ads
  • Strong quantitative and analytical skills; a background in mathematics or economics is a plus
  • A strong understanding of funnel optimization and CAC economics
  • Experience in a high-growth startup or scaleup
  • Experience managing agencies, contractors, and teams
  • A bachelor’s degree
  • Understand B2B customer acquisition funnels, particularly for SMBs
  • Have a track record of high-volume SMB customer acquisition, including Meta-first acquisition strategies

Preferred

  • Understand B2B customer acquisition funnels, particularly for SMBs
  • Have a track record of high-volume SMB customer acquisition, including Meta-first acquisition strategies
  • Have experience running ABM campaigns
  • Have experience at fast-paced, high-volume companies with short B2B sales cycles, such as hospitality, food and beverage, services, logistics, or real estate
  • Have experience with D2C or consumer performance marketing at scale
  • Have experience opening up and scaling new paid and organic channels

Benefits

  • Medical, dental, and vision insurance (multiple plans, incl. HSA options).
  • Company-paid life and disability insurance (short- and long-term).
  • Voluntary insurance: accident, critical illness, hospital indemnity.
  • Optional supplemental life insurance for self, spouse, and children.
  • Pet insurance discount.
  • 401(k).
  • Health Savings Account (HSA)
  • Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
  • Time Off policies:
  • Discretionary vacation days

Salaries

Posted range

$180K/yr – $245K/yr

Taken straight from the job posting.

The middle of this range ($213K) is 21% above the median base salary for Head of Marketing roles in the United States ($175K).

Head of Marketing median pay in the United States

$177K/yr

Most pay falls between $145K and $221K. Based on 124 salaries.

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Head of Marketing

ATOMS Careers page · Los Angeles, CA · On-site