Head of Marketing

Responsibilities

• Define the paid acquisition strategy for CloudKitchens in the US and Canada, and own the targets that come with it
• Allocate and optimize ad spend across channels, with a focus on efficient customer acquisition and CAC economics
• Manage paid campaigns across Meta (Facebook and Instagram) and Google, and coordinate with agencies and contractors
• Drive creative performance, working with creative partners to test and scale what works
• Analyze conversion funnel metrics, identify drop-offs, and optimize flows end to end
• Partner with Sales to get feedback on lead quality and improve conversion from lead to customer
• Partner with the PLG team on growth levers and with the GTM team on messaging and campaigns
• Work with Marketing on product launches and messaging
• Explore and scale new acquisition channels such as YouTube, TikTok, influencers, podcasts, customer testimonial content, and short-form social creative, using a dedicated experimentation budget
• Build, hire, and mentor a high-performing growth marketing team

Requirements

• 10+ years of experience in performance marketing or growth marketing
• Experience managing 8 figures+ annual paid media budget
• Deep expertise in Meta Ads (Facebook and Instagram) and Google Ads
• Strong quantitative and analytical skills; a background in mathematics or economics is a plus
• A strong understanding of funnel optimization and CAC economics
• Experience in a high-growth startup or scaleup
• Experience managing agencies, contractors, and teams
• A bachelor’s degree

Preferred

• Understand B2B customer acquisition funnels, particularly for SMBs
• Have a track record of high-volume SMB customer acquisition, including Meta-first acquisition strategies
• Have experience running ABM campaigns
• Have experience at fast-paced, high-volume companies with short B2B sales cycles, such as hospitality, food and beverage, services, logistics, or real estate
• Have experience with D2C or consumer performance marketing at scale
• Have experience opening up and scaling new paid and organic channels

Benefits

• Medical, dental, and vision insurance (multiple plans, incl. HSA options).
• Company-paid life and disability insurance (short- and long-term).
• Voluntary insurance: accident, critical illness, hospital indemnity.
• Optional supplemental life insurance for self, spouse, and children.
• Pet insurance discount.
• 401(k).
• Health Savings Account (HSA)
• Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
• Time Off policies:
• Discretionary vacation days