Marketing Manager

Responsibilities

• Synthesize program portfolio team inputs to support development of engaging marketing strategies and annual plan for new/market transformation and mature products. Perform customer segmentation analysis and distill product value propositions to develop product bundles.
• Understand customers using internal and external data to determine customer preferences..
• Track and report on assigned budget and KPIs.
• Support product awareness research.
• Identify product and customer experience improvement recommendations.

Requirements

• Bachelor's degree in Marketing, Communications, Advertising or related field.
• 5 years marketing experience OR a combination of sales and marketing.
• 2 years of experience in one or more of the following: program, product or brand management.
• Demonstrated knowledge of brand, advertising, and promotion principles and tactics.
• Peer leadership with excellent communication skills and proven results.

Preferred

• MBA
• Customer research experience
• Market intelligence mining
• Experience using AI

Benefits

• This position is eligible for the following benefits: Annual Incentive Program, Medical/Pharmacy Plan, Dental, Vision, Life Insurance, Dependent Care Reimbursement Account, Health Care Reimbursement Account, Health Savings Account (HSA) (if enrolled in eligible health plan), Limited-Purpose FSA (if enrolled in eligible health plan and HSA), Transportation Reimbursement Account, Short-term disability (STD), Long-term disability (LTD), Employee Assistance Program (EAP), Fitness Center Reimbursement (if enrolled in eligible health plan), Tuition reimbursement, Transit programs, Employee recognition program, Pension, 401(k) plan, Paid time off (PTO), Holidays, Volunteer Paid Time Off (VPTO), Parental Leave