Marketing Manager

Responsibilities

• Lead standard and complex proposals/qualifications including scheduling and conducting proposal kick-off meetings, strategy sessions, and color reviews to develop a winning, compliant proposal.
• Research, gather, edit, and produce proposal materials, including writing original content and review/edit content for clarity, compliance, and key messages.
• Collaborate with graphic team to plan and produce proposal and sales materials ensuring all materials are effectively communicating the strategic vision identified for a given pursuit or initiative.
• Develop and maintain proposal, qualification, and sales files, including resumes, project descriptions and sales and business development databases.
• Partner with client teams to develop account plans, prepare materials for internal and external meetings, and participate in client team meetings.
• May support communications team on regional activities, such as newsletters, project awards, visibility and social media campaigns, conferences and other special communications-related projects.
• Ensure the various aspects of proposals and other sales and business development materials are compliant, accurate and delivered in a timely manner.
• Lead the presentation phase of pursuits including coaching interview teams, coordinating graphics, and refining key messaging.
• Partner with individual pursuit teams to develop pursuit strategies, including client business intelligence, competitor analysis and WSP differentiation.
• Organize and facilitate sales and business development strategy meetings.

Requirements

• Bachelor’s degree in marketing, communications, business, journalism or closely related field
• Minimum of 7 years of experience in the A/E/C industry with experience across a multi-state region or practice
• Thorough understanding of business line and approach to the marketplace
• Strong communications experience with the ability to articulate complex ideas in a creative manner to influence or persuade others
• Proficient with Microsoft Office, Adobe Creative Suite, SharePoint, and other communications-related software programs
• Highly organized; detail oriented; skilled with implementation/logistics
• Demonstrated ability to manage and prioritize multiple projects and deadlines
• Knowledge of and demonstrated experience managing the pursuit development process from creation through submission; preference to those with experience managing standard and complex proposals
• Demonstrated ability to facilitate meetings and coordinate large, diverse teams
• Strategic thinker that can look at the big picture and drive strategy to achieve tactical objectives

Preferred

• Past experience with medium-to-large sized A/E/C firms
• Industry experience with built environment projects such as buildings and vertical construction
• Involvement in industry organizations such as SMPS

Benefits

• WSP provides a comprehensive suite of benefits focused on a providing health and financial stability throughout the employee’s career. These benefits include coverage related to medical, dental, vision, disability, and life; retirement savings; paid sick leave; paid vacation (or other personal time); paid parental leave; and paid time off for purposes of bereavement, voting, and/or attendance at naturalization proceedings.