Marketing Manager - White Marsh Mall

Responsibilities

• Collaborate with the General Manager and the Corporate Field Marketing Team to develop and execute all marketing objectives for the property.
• Lead the development of the property’s annual marketing strategy and budget, including an event and activation calendar designed to increase foot traffic, drive sales, and build community awareness while staying within budget.
• Conduct market research and analyze findings to influence the development of the property’s annual marketing strategy.
• Compare monthly budget actuals with budget estimates through monthly reforecasting and invoice submittals.
• Coordinate with venders and other onsite staff to lead the production of weekly, monthly, and quarterly events.
• Attend community networking events to maintain professional relationships between relevant community leaders and local institutions.
• Coordinate all printed advertising opportunities for the property within local community spaces as needed.
• Oversee all visual communications within the property, including digital directories, window displays, signage, and holiday décor.
• Maintain and expand the property’s email and SMS database by scheduling weekly/bi-weekly message blasts and promoting the VIP program onsite and online.
• Keep the property’s website up to date at all times with current event schedule, store listings, and other promotions happening onsite.

Requirements

• Availability to be onsite throughout the week with weekend and holiday availability as needed.
• Excellent verbal and written communication skills.
• Strong project management, multitasking, and critical thinking skills.
• Proven personable and professional attitude with a desire to be collaborative.
• Intermediate math skills and excellent analytical skills.
• Expert ability using Microsoft Office, Word, Excel, PowerPoint, and other basic office software programs.
• Expert understanding of Meta Business Suite, Instagram, and Facebook.
• Expert understanding of building paid advertising campaigns and targeted audiences through Meta Ads.
• Expert proficiency using content creation and graphic design tools such as Canva, CapCut, Edits, DaVinci Resolve, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe After Effects, and/or Adobe SparkPost.
• Bachelor’s Degree (B.A.) preferably in marketing from a four-year college or university preferred; Associate degree in marketing required.