Responsibilities

• Evaluate and implement blood donation promotion programs
• Manage communication/paid media advertising budget
• Create motivational social media, television, radio, print ads and messages
• Maintain appropriate website and social media content.
• Write and send articles to newspaper in our counties when applicable
• Coordinate paid advertising schedules
• Create pamphlets and/or other public relations, educational materials and company literature
• Develop PR strategies, campaigns, and initiatives to improve public perception and increase volunteer blood donations through Lifeline Blood Services
• Prepare quarterly In-Kind reports and end of promotional packets for give a ways over $6,000
• Prepare and deliver public speakings regarding the need for blood and the work of Lifeline Blood Services

Requirements

• EDUCATION: Bachelor's degree required
• REQUIRED EXPERIENCE: 3 - 5 years with Public Relations Experience
• LANGUAGE SKILLS: Language skills must include reading, writing, and speaking English effectively and following oral and written instructions consistent with policies and procedures, SOPs, or other requirements
• Ability to make sound decisions under pressure
• Effective planning and organizational skills
• Ability to function as a critical/key team member in a high-level production environment coupled with strong organizational skills
• Ability to work independently and to meet deadlines
• Demonstrate ability to work without direct supervision
• Must be able to make simple decisions based on well-defined choices
• Ability to communicate effectively with the staff and the public to enhance Lifeline’s relationship with the community