Responsibilities

• Funnel Strategy & Optimization
• Email Marketing & Automation
• Launch Strategy & Campaign Execution
• Cross-Channel Campaign Management
• Analytics & Performance Reporting
• Brand & Messaging Consistency

Requirements

• Has 4–7+ years of marketing experience, with significant time spent in the online coaching, personal development, or high-ticket digital products space
• Has worked at or closely with a recognized coaching brand (Tony Robbins, Amy Porterfield, Mel Robbins, GaryVee, or a comparable name) — and you understand what it takes to market at that level
• Is a GoHighLevel power user — this is non-negotiable. You know GHL deeply: pipelines, workflows, email sequences, forms, calendars, and automation. If you’ve never used it, this is not the role for you
• Has built and executed launch strategies for online programs or courses, including email sequences, countdown campaigns, and post-launch analytics
• Thinks in funnels — you can look at a marketing sequence and immediately see where the friction is and what the fix is
• Has a data-driven mindset — you make decisions based on performance data, not opinions, and you know which metrics actually matter
• Has strong copywriting instincts (you don’t have to write everything, but you know good copy from mediocre copy — and you can write when you need to)
• Has experience managing paid media campaigns or a working knowledge of performance advertising strategy
• Can lead without authority — you know how to align designers, copywriters, and contractors around a shared marketing vision
• Thrives in a fast-moving, outcomes-focused environment where done-and-optimized beats perfect-and-late

Benefits

• Base Salary: $90,000–$110,000, commensurate with experience
• Performance bonus tied to launch and revenue milestones
• Health benefits
• Paid time off
• Remote-first work environment
• Direct access to industry-leading training, tools, and resources in the online business and coaching space
• A front-row seat to a scaling company where your work compounds