Paid Social Specialist
GLDN.com
District of Columbia, USA (Remote)
$70K/yr - $95K/yrIn-houseFull-timeMid level5+ years exp.
1 day ago
Marketing Manager - Wealth & Institutional Services
Omaha, NE (Hybrid)
$82K/yr – $135K/yrMid Level5+ years expFull time
Posted 5 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own end-to-end campaign execution and multi-channel marketing strategy for B2B product lines, translating business goals into measurable plans and surfacing senior-level insights to shape strategic decisions.
- Growth/Performance: own KPI tracking, ROI analysis, and budget-informed optimization across campaigns.
- Campaign Ownership: lead end-to-end execution, briefs with Centers of Excellence, and in-flight adjustments to maximize results.
- Strategic Partnerships: serve as the marketing interface to business leadership, turning objectives into actionable plans with defined metrics.
Job Description
Responsibilities
- Strategic Business Partnership: Serve as day-to-day marketing liaison to Business Leadership for assigned lines of business
- Strategic Business Partnership: Translate business objectives into actionable marketing strategies with defined success metrics
- Strategic Business Partnership: Contribute insights and recommendations to strategic planning discussions
- Strategic Business Partnership: Present strategic recommendations and performance insights to senior stakeholders
- Marketing Strategy & Planning: Contribute to end-to-end marketing and communications strategy for assigned product lines
- Marketing Strategy & Planning: Develop detailed tactical plans for lifecycle marketing approaches spanning awareness, acquisition, engagement, and retention based on strategic direction
- Marketing Strategy & Planning: Help define customer segmentation, targeting strategies, and messaging frameworks
- Marketing Strategy & Planning: Build integrated campaign plans across channels (digital, direct mail, email, events, etc.) that bring strategic vision to life
- Campaign Ownership & Execution: Own end-to-end campaign execution for strategic initiatives, working with Project Managers support for coordination of campaign deliverables
- Campaign Ownership & Execution: Lead campaign briefings with Centers of Excellence to ensure strategic intent is maintained and executional excellence is achieved
First National Bank
First Citizens Bank is the largest family controlled bank in the US. It provides a wide range of products and services for individuals and businesses of all sizes.
