Marketing Manager

Walla Walla, WA (On-site)

$80K/yr – $85K/yrMid Level5+ years expFull time

Posted 22 hrs ago

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Job Summary

Own and drive the Walla Walla Valley Wine Alliance’s marketing strategy, programs, and member communications, coordinating campaigns, content, and events while managing partnerships and budget.

  • Leads marketing strategy, planning, budgeting, and KPI tracking.
  • Oversees campaigns, content, and events with a focus on member engagement and mission alignment.

Job Description

Responsibilities

  • Marketing Strategy + Planning: Lead marketing, budgeting, and day-to-day operations while managing contractors, vendors and stakeholder relationships to meet organizational goals to ensure mission alignment and impact. Establish, manage, and track goals and KPIs to deliver outcomes aligned with the mission and plan.
  • Campaign + Digital Media: Digital marketing on social, website, email and advertising channels, in collaboration with staff, committees, and community partners. Ensure member programs evolve to meet changing industry needs.
  • Branded Content + Assets: Oversee production of member and consumer facing materials such as Wine Guide, digital content, events, collateral and promotional kits
  • Marketing Operations + Technology: Own, manage and execute email, social and website and provide reporting. Be adept at marketing technology and AI tools to improve efficiency and effectiveness.
  • Program + Member: Support signature programs and events such as Walla Walla On Tour and/or sponsored events as an ambassador of the organization and coordinate associated sign up, marketing communications and membership assistance helping to promote compelling opportunities to members.

Requirements

  • Minimum 5 years of marketing experience in a nonprofit, association, or related industry, with demonstrated success in program management and strategic execution; wine industry experience preferred .
  • Proven ability in team collaboration, strategic planning, budgeting, marketing, member relations.
  • Strong relationship-building skills across diverse stakeholders, including members, staff, vendors, community leaders, and industry partners.
  • Commitment to WWVW’s core values: Membership-Focused, Honest, Open, Collaborative, Accurate, Financially Savvy, Community-Connected, Leadership, Fairness, and Respect.
  • Willingness to travel locally up to 25%, with occasional out-of-area travel; valid driver’s license, vehicle insurance, and acceptable driving record required.
  • Ability to lift up to 50 lbs., set up events, stand and walk for extended periods, and work at a computer for prolonged periods.
  • Must be authorized to work in the U.S.

Benefits

  • Medical Insurance: 100% employer-paid health insurance for you
  • Paid Time Off (PTO) plus Paid Sick Time
  • 12 paid holidays
  • Paid winter break
  • Simple IRA retirement with 3% match
  • Wine industry discount
  • Professional development opportunities
Walla Walla Valley Wine logo

Walla Walla Valley Wine

The Walla Walla Valley Wine Alliance is a non-profit wine industry membership organization whose primary mission is the marketing of the Walla Walla Valley’s American Viticultural Area (AVA). The Wine Alliance functions as the leading informational resource for consumers, media and trade interested in learning more about the Valley’s wine industry.

Founded in 2001
Walla Walla, Washington, USA
17 employees (3 in marketing)

Traffic Signals

Monthly Visitors
4.2K

Headcount Trend

Current headcount: ~17

Marketing Team

Marketing Team Size
3 (18% of company)
Marketing Roles Posted (Last 30 Days)
1

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