Marketing Manager

Responsibilities

• Execute marketing campaigns and communications across multiple products, services, and business initiatives.
• Develop, build, and deploy email communications, newsletters, and marketing campaigns using marketing automation platforms.
• Create and update targeted marketing content, including client newsletters, analytics communications, email campaigns, and supporting digital assets.
• Coordinate campaign schedules, content reviews, approvals, and deliverables to ensure accurate and timely execution.
• Build and maintain landing pages within marketing automation platforms to support campaign objectives.
• Collaborate with cross-functional marketing and client-facing teams to support ongoing campaigns, promotional activities, and client engagement initiatives.
• Coordinate website content requests and organic social media activities with appropriate internal teams.
• Monitor email and campaign performance metrics, identify engagement trends, and support reporting and optimization efforts.
• Maintain brand consistency, content accuracy, and quality standards across marketing communications and campaign materials.
• Identify opportunities to improve campaign execution, marketing workflows, and operational efficiency.

Requirements

• Relevant degree preferred.
• 2 or more years of relevant experience required.
• Experience in B2B marketing, communications, marketing operations, or related roles supporting outbound client communications and campaign execution. Experience in healthcare, SaaS, or other complex B2B environments preferred.
• Hands-on experience creating and executing email campaigns using marketing automation platforms. Experience with Marketo, Eloqua, Pardot or similar marketing automation tools preferred.
• Strong technical aptitude with the ability to quickly learn and navigate new marketing platforms and digital tools.
• Excellent attention to detail, organizational skills, and ability to manage multiple priorities and deadlines.
• Strong written and verbal communication skills with experience developing clear, accurate, and engaging marketing and communications content.
• Ability to collaborate effectively across teams, work independently, and proactively identify opportunities for improvement.
• Willingness to travel.

Benefits

• Vizient has a comprehensive benefits plan! Please view our benefits here: